# War Paint Editorials Makeup Artist Tyen Creates Urban ‘Peintures de Guerre' By Marissa Liu | Published 2009-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Peintures-de-Guerre-in-Vogue-Paris References: [forums.thefashionspot](http://forums.thefashionspot.com/f78/vogue-paris-november-2009-isabeli-fontana-david-sims-89637-16.html) & [vogue.fr](http://www.vogue.fr) In the beauty editorial, Peintures de Guerre (War Paint) in [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) Paris, model Anja Rubik displays some extreme makeup styles. Makeup artists Tyen and Kim were given free license to create inspirational looks that were then photographed by Tyen, who is also the creative director of [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) makeup. This editorial is part of Vogue Paris’ November 2009 issue. Fashion Director Emmanuelle Alt was in charge of outfitting Rubik. Pieces by [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain) and Surplus Doursoux accompanied accessories from Dior Jewelry for this eccentric beauty shoot in Peintures de Guerre in Vogue Paris. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Extreme Makeup:** With the growing demand for bold and unique makeup looks, there is an opportunity for brands to develop new products and collaborate with makeup artists to create eye-catching campaigns. - **Editorials:** As mainstream media continues to incorporate beauty editorials, there is a chance for makeup artists and brands to showcase their creativity and reach a wider audience through editorial collaborations. - **Eccentric Beauty:** With the trend towards embracing imperfections, unusual color palettes, and unique textures, there is an opportunity for brands to experiment with eccentric makeup looks and empower individuals to express themselves through makeup. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can capitalize on the popularity of eccentric makeup by creating new products, packaging, and campaigns that appeal to individuals looking for unique and bold looks. - **Fashion:** The fashion industry can collaborate with makeup artists to create cohesive and unique editorial campaigns that highlight their products and clothing lines. - **Media:** Media outlets can leverage the trend towards eccentric beauty and feature more editorial content that showcases unique and eye-catching makeup looks. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md)