# 80s Sunglasses Revivals Paul Smith Releases Limited-Edition Line for Oakley By Rachel | Published 2009-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Paul-Smith-Oakley References: [aphex-nation.blogspot](http://aphex-nation.blogspot.com/2009/05/paulsmithandoakley.html) & [oakley](http://oakley.com/) In the 80s, [Frogskin sunglasses](https://www.trendhunter.com/trends/oakley-xmetal-juliet) ruled as the accessory to own. Paul Smith and Oakley are reviving that love with Smith's limited-edition collection for Oakley. The 500-pair line will be released through Paul Smith's store, and features four different color choices. Lovers of the 80s frogskin glasses will be happy to see their return, and [modern sunglasses lovers](https://www.trendhunter.com/trends/vintage-soul-collection) will be happy to see the Oakley/Smith pairing. **Implications** - With the recession prompting consumers to shop and budget carefully, affordable [vintage fashions](https://www.trendhunter.com/trends/modern-retro-collection) are resurging. Now consumers crave retro fashions to add antiquity and uniqueness to their ensembles. Companies can incorporate vintage styles into their products to appeal to this fashion-conscious demographic. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Sunglasses:** There is a growing trend towards reviving vintage styles in sunglasses, offering an opportunity for companies to tap into nostalgia and offer affordable options - **Limited Edition Collaborations:** Collaborations between popular brands are growing in popularity, offering a chance for companies to create unique limited edition products and generate buzz - **Retrospective Fashion:** Consumers are looking to incorporate more retro styles into their fashion choices, signaling an opportunity for businesses to cater to this growing demand ### Industries Being Reshaped - **Eyewear:** The eyewear industry can take advantage of the vintage trend by offering affordable retro styles and creating limited edition collaborations with popular fashion brands - **Fashion:** The fashion industry can incorporate more vintage and retro styles into their collections to appeal to a growing trend towards retrospective fashion - **Retail:** Retail businesses can offer affordable limited edition collaborations with popular brands and capitalize on the trend towards vintage and retrospective fashion ## Related on Trend Hunter - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Futuristic Eyewear Designs](https://www.trendhunter.com/trends/futuristic-eyewear1.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md)