# Richard Sherman and Three Unsung American Heroes Show You How Any Dream Can Become a Reality By Trend Hunter | Published 2015-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Oberto References: [Oberto](http://www.Oberto.com) & [facebook](http://www.facebook.com/ObertoBeefJerky) This summer, Oberto is celebrating amazing triumphs of the human spirit with a brand new campaign entitled "Heroes of Summer”. Watch as Oberto Beef Jerky chronicles the drive and achievements of four individuals as they defy the odds and prove that with the power of belief, effort and hard work, anything is possible. Meet the Heroes of Summer: NFL Star Richard Sherman, Blind Marathoner/Mountain Climber Randy Pierce, Dancer & Boston Marathon Survivor Adrianne Haslet-Davis, and leukemia-stricken youngster Brady Wein. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Belief-driven Campaigns:** Opportunities for brands to create campaigns that inspire and celebrate the triumphs of individuals who have defied the odds. - **Human Spirit Branding:** Brands can focus on showcasing stories of personal triumphs and resilience to create a deeper emotional connection with consumers. - **Unsung Heroes Recognition:** There is a growing trend of recognizing and celebrating everyday individuals who have overcome challenges and achieved success. ### Industries Being Reshaped - **Sports Marketing:** Innovative marketing strategies can be developed within the sports industry to highlight the triumphs of athletes and inspire fans. - **Advertising & Marketing:** Opportunities for creative agencies to develop impactful campaigns that focus on the human spirit and resonate with consumers. - **Charitable Organizations:** Nonprofits and charitable organizations can leverage the power of storytelling to showcase the achievements of individuals they support, driving more engagement and donations. ## Related on Trend Hunter - [Inspiring Mentorship PSAs](https://www.trendhunter.com/trends/bbbsa.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Second Chance Marathons](https://www.trendhunter.com/trends/not-done-yet-marathon-team.md) - [Unconventional Changemakers Campaigns](https://www.trendhunter.com/trends/daring-moves.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md)