# Tire-Constructed Sustainable Shoes The Sole of the OTH Shoe is Made with Recycled Tires By Kalin Ned | Published 2018-05-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/OTH-shoe References: [kickstarter](https://www.kickstarter.com/projects/11402986/sneakers-with-everlasting-soles-made-from-recycled?ref=7ngo2t) The sustainable OTH shoe model is a product that has exceeded the developer's expectations on [Kickstarter](https://www.trendhunter.com/trends/blizwheel-f05). Funded at 170% in just two weeks, the offering boasts a minimalist and unisex exterior that embraces an [eco-conscious approach to fashion design](https://www.trendhunter.com/trends/sustainable-sneaker-collection). Since tires are non-biodegradable objects and are globally mass-produced, the OTH silhouette chooses to ethically handle them by incorporating them within the sole of the sustainable shoe. One tire accounts for three pairs of sneakers. With a triad of color options — White Nappa Leather, Gray Suede and Cream Nubuck, the sustainable shoe offering embodies both a timeless and elegant design, as well as a planet-friendly approach to production within the parameters of the fashion industry. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Using recycled tires in shoe design offers a disruptive innovation opportunity to create sustainable fashion products. - **Minimalist Design:** The minimalist and unisex exterior of the OTH shoe presents a disruptive innovation opportunity to cater to the growing demand for minimalist fashion. - **Ethical Production:** Incorporating non-biodegradable tires into the production of shoes highlights the disruptive innovation opportunity for ethical and eco-conscious manufacturing practices. ### Where This Applies - **Fashion:** The fashion industry can explore the use of recycled materials, like tires, to create sustainable and eco-friendly products. - **Footwear:** The footwear industry has a disruptive innovation opportunity to incorporate recycled materials, such as tires, to design sustainable and fashionable shoes. - **Manufacturing:** The manufacturing industry can adopt ethical practices by repurposing non-biodegradable materials, like tires, in the production of various products including shoes. ## Related on Trend Hunter - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Upcycled Cork Sneakers](https://www.trendhunter.com/trends/sole-jasper-chukka.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md)