# Digital In-Store Displays Nike+ City Runs Create a Visual Display of Runners Using Nike+ Pro By Sarah Nazim | Published 2012-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Nike1 References: [yesyesno](http://yesyesno.com/nike-city-runs) & [nikeplus.nike](http://nikeplus.nike.com/plus/) [Nike](https://www.trendhunter.com/trends/nike-rise-seoul)+ City Runs has used the creative firm known as YesYesNo to create visual displays for its [Nike retail stores](https://www.trendhunter.com/trends/nike-running-collection) that display a year's worth of [running data](https://www.trendhunter.com/trends/data-driven-digital-experience). The data is collected from the Nike+ website, and the runs displayed are based on three cities: New York, London and Tokyo. The map highlights the runner(s) routes with the OpenFrameworks 3D animation software. The display concept that Nike is incorporating into its stores is a great visualization of what its products are intended for. By seeing real people using their Nike+ products, it not only promotes active living, but also gives consumers a sense of being part of a larger international community of Nike+ users. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Visual Store Displays:** Using visual displays to create unique and immersive shopping experiences for customers. - **Data Visualization:** Utilizing data to create dynamic and engaging visual representations. - **Community Building:** Creating a sense of belonging and community for customers through shared experiences. ### Where This Applies - **Retail:** Incorporating digital displays in retail stores to enhance the shopping experience. - **Technology:** Developing innovative software and tools for data visualization. - **Sports and Fitness:** Using technology and data to build a community of active individuals and promote healthy lifestyles. ## Related on Trend Hunter - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Sports Brand Design Evolutions](https://www.trendhunter.com/trends/nike-form-follows-motion.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md)