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# Shoe Size-Correcting Apps
The Nike Fit App Uses AR and AI to Pair Users with the Perfect Shoes

By Daniel Johnson | Published 2019-05-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/Nike-Fit-app
References: [techcrunch](https://techcrunch.com/2019/05/09/with-new-fit-technology-nike-calls-itself-a-tech-company/) & [nike](https://www.nike.com/ca/)

In July 2019, [Nike](https://www.trendhunter.com/trends/augmented-reality-shoe-try-on) will launch the Nike [Fit](https://www.trendhunter.com/trends/fit-match) app, which is designed to find the best fit for each customer's size. Users are able to obtain their proper size using an [augmented reality feature](https://www.trendhunter.com/trends/tootsie-augmented-reality), within the Nike Fit app. Using a phone camera, Nike Fit has capabilities to measure feet with a degree of accuracy that's within millimeters. The camera uses reference points around the foot in order to get the best measurements possible.

The app uses several new technologies in conjunction with each other. Nike Fit uses machine learning, artificial intelligence, recommendation algorithms and more. AI then compares the recommended sizes to the user’s own preferences. The Nike Fit app is planned to launch in July 2019.

Image Credit: TechCrunch

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 78% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Augmented Reality Foot Measuring Apps:** The trend for augmented reality foot measuring apps aims to find the perfect shoe size for each customer with millimeter accuracy using AR and AI.
- **Personalized Shoe Recommendations:** The trend for personalized shoe recommendations using recommendation algorithms and AI compares recommended sizes with user preferences to offer the best fit options.
- **Mobile-based Shoe Services:** The trend for mobile-based shoe services offers convenience and customization with virtual foot measuring, AI recommendations and delivery services in one app.

### Where This Applies

- **Footwear Industry:** The footwear industry can benefit from implementing augmented reality and AI technology into their sizing and recommendation processes to offer a better customer experience.
- **E-commerce Industry:** The e-commerce industry can offer personalized shoe recommendations using the recommendation algorithms, AI and foot measuring accuracy technology to enhance customers' online shopping experience.
- **Retail Industry:** The retail industry can leverage mobile-based shoe services technology with its foot measuring, recommendation and delivery services to provide a unique and convenient customer experience.

## Related on Trend Hunter

- [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md)
- [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md)
- [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md)
- [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md)
- [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md)
- [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md)
- [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md)
- [AI-Powered Clothing Shopping Partnerships](https://www.trendhunter.com/trends/true-fit-and-shopify.md)
- [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md)