# All-White Couture Myrto Samou Wins UK Graduate Fashion Week With Stark White Styles By Rachel | Published 2009-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Myrto-Samou-UK-Graduate-Fashion-Week References: [cyanatrendland](http://cyanatrendland.com/2009/06/10/winner-of-graduate-fashion-week-2009/) & [gfw.org.uk](http://www.gfw.org.uk/home.aspx) UK Graduate Fashion Week is a big deal. Fashion design students from the UK come together for a week of shows, ultimately crowning a winner. This year the top spot went to Myrto Samou who created a line of [stark white fashions](https://www.trendhunter.com/trends/white-is-good-shop). The designs by Myrto Samou for UK Graduate Fashion Week were entirely white, off-the-shoulder and billowy. The ethereal designs beat out all the other designs entered in Fashion Week. [Simple designs with modern flair](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) by Myrto Samou! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Fashion:** Exploring the trend of fashion designs focused on a single color, offering a minimalist and clean aesthetic. - **Off-the-shoulder Styles:** Embracing the trend of off-the-shoulder designs in fashion, creating a feminine and elegant look. - **Ethereal Fashion:** Pursuing the trend of ethereal and dreamy fashion designs, evoking a sense of fantasy and whimsy. ### Industries Being Reshaped - **Fashion Design:** Opportunity for fashion designers to experiment with monochromatic palettes and off-the-shoulder styles, creating unique and standout collections. - **Fashion Week Events:** Chance for fashion week events to showcase designers who specialize in ethereal fashion, providing a mesmerizing and enchanting experience for attendees. - **High-end Retail:** Potential for luxury retailers to introduce collections featuring all-white designs, catering to a sophisticated and refined clientele seeking minimalist and modern fashion options. ## Related on Trend Hunter - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)