# Virtual Travel Testers MyNorwayTrip.com Offers Imaginary Trips By Michael Raisanen | Published 2011-10-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/MyNorwayTrip References: [theinternationaloffice](http://www.theinternationaloffice.com) & [visitnorway.us](http://www.visitnorway.us) The Norwegian capital Oslo will be hosting the World Snowboarding Championships in 2012, and MyNorwayTrip.com is a fun campaign that lets users experience what Norway has to offer as a winter vacation destination. The site allows users to easily create imaginary Norway trips and bring their [Facebook](https://www.trendhunter.com/trends/gopeng-sanctuary) friends along. MyNorwayTrip.com is a fun and quirky way of promoting a destination, while showcasing all the great attractions Norway has to offer winter tourists. The site uses Facebook in a creative way by allowing users to involve their friends in a fun activity. By creating [personalized travel journals](https://www.trendhunter.com/trends/rakun-sensory-sanctuary) with photographs before the person has even visited Norway, the makers behind the campaign hope to spark user's interest through the interaction with various ski resorts, restaurants, sights and more. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 12% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Virtual Travel:** Creating immersive virtual travel experiences to showcase destinations and attract tourists. - **Social Media Integration:** Leveraging social media platforms like Facebook to engage users and promote destinations. - **Interactive Marketing Campaigns:** Using interactive and creative marketing campaigns to capture user's interest and generate awareness. ### Who This Affects Most - **Travel and Tourism:** Opportunities to develop virtual travel experiences and innovative marketing campaigns within the travel and tourism industry. - **Social Media:** Capitalizing on social media integration to enhance marketing and promotion efforts for destinations. - **Digital Advertising:** Offering interactive marketing solutions for destinations to engage with users and drive interest. ## Related on Trend Hunter - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Gamified Travel Companions](https://www.trendhunter.com/trends/countryquest.md) - [Social Trip-Planning Apps](https://www.trendhunter.com/trends/tripmap.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md) - [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md) - [Engaging Travel Maps](https://www.trendhunter.com/trends/travel-maps.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Social Media-Based AI Travels](https://www.trendhunter.com/trends/lets-trip-ai.md)