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# Mad Libs-Style Packaging
Mood Garden Tea Offers an Interactive Way to Drink Your Beverage

By Ilya Mikhailovich Goldman | Published 2012-04-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/MoodGardenTea
References: [kickstarter](http://www.kickstarter.com/projects/961921619/mood-garden-interactive-fair-trade-and-non-gmo-tea) & [moodgardentea](http://www.moodgardentea.com/)

This Mad Libs style tea package from [Mood Garden](https://www.trendhunter.com/trends/peak-mood-drinks-unwind) Tea, allows you to play while waiting for your tea to brew. Just like all other tea products from Mood Garden, this one is also both fair trade and organic. The only catch is that this is a limited edition package that is only available on their [KickStarter](https://www.trendhunter.com/trends/summer-camp-iced-tea) campaign.

The teas are organized by [mood with two of each type](https://www.trendhunter.com/trends/bird-blend-x-mr-men-little-miss) in every box set. Each module contains a set of blank spaces that you can fill in -- reminiscent of nostalgic Mad Lib puzzles. The package is interactive and reusable with multiple blanks and over 6,000 sentence combinations, which allows you to be as clean or as dirty as you want.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 22% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Interactive Packaging:** Packaging that offers an interactive experience for the consumer could be a disruptive innovation opportunity for food and beverage industries.
- **Personalized Consumer Experience:** Products that allow consumers to personalize their experience, such as the Mad Libs-style packaging for Mood Garden Tea, could be a disruptive innovation opportunity for food and beverage industries.
- **Limited Edition Campaigns:** Offering limited edition products or packages as part of a marketing campaign, such as the Mood Garden Tea package available through Kickstarter, could be a disruptive innovation opportunity for businesses.

### Who This Affects Most

- **Food and Beverage:** Interactive packaging and personalized consumer experiences could have a significant impact on the food and beverage industry.
- **Marketing and Advertising:** Limited edition campaigns, such as the Mood Garden Tea Kickstarter, could be a disruptive innovation opportunity for businesses in the marketing and advertising industry.
- **Sustainable Products:** Sustainability is becoming increasingly important to consumers, and offering fair trade and organic products, such as Mood Garden Tea, could be a disruptive innovation opportunity for businesses in the sustainability industry.

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