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# Parisian Glamor Pictorials
'Mode de Circonstance' is Alluring

By Jana Pijak | Published 2011-11-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/Mode-de-Circonstance
References: [fashiongonerogue](http://fashiongonerogue.com/bregje-heinen-matthis-vriensmcgrath-lofficiel-paris/)

The fashion editorial 'Mode de Circonstance' seen in the November 2011 issue of L'Officiel Paris proves that French glamor never dies.

Model Bregje Heinen rocks designer looks styled with a 1940s aesthetic in mind. The fashion pictorial lensed by photographer Matthias Vriens-McGrath and styled by Vanessa Bullugeon successfully marries vintage Parisian glamor along with modern fashion aesthetics.

In Mode de Circonstance, the model wears looks from the likes of Tom Ford, Lanvin, Valentino, Nina Ricci, MIU MIU, Marc Jacobs, Vivienne Westwood and others. Sensual and structured silhouettes and retro-inspired hair and makeup looks give the editorial a definite Old Hollywood vibe. Haute headpieces, fur stoles and coquettish cat-eye shades are just some of the very dynamic accessories that turn up the volume on this feisty fashion shoot.

Image Credit: [Matthias Vriens-McGrath](http://www.matthiasvriensmcgrath.com/)

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Parisian Glamor:** Disruptive innovation opportunity: Creating modern fashion with a vintage Parisian glamor aesthetic.
- **1940s Aesthetic:** Disruptive innovation opportunity: Incorporating retro-inspired hair and makeup looks into contemporary fashion.
- **Dynamic Accessories:** Disruptive innovation opportunity: Designing bold and unique accessories to complement modern fashion styles.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Infusing French glamor into fashion designs and collections.
- **Photography:** Disruptive innovation opportunity: Exploring new ways to capture and present Parisian glamor through photography.
- **Beauty:** Disruptive innovation opportunity: Developing products and techniques to recreate vintage-inspired hair and makeup looks in a modern context.

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