# Pictorial Popcorn Packets This Microwave Popcorn Packaging Uses Food Images to Show Flavors By Ady Floyd | Published 2015-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Microwave-Popcorn-Packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/pipok-packos-concept.html) & [behance.net](https://www.behance.net/thiagoranielli) Designer Thiago Ranielli created this sleek microwave popcorn packaging that presents each various popcorn flavor using an eye-catching image. The Images are small icons of a particular food such as bacon, which is then placed atop a vibrantly colored cloud-like shape. The microwave popcorn packaging itself is a pure matte black design that is decorated with [vibrant colors](https://www.trendhunter.com/trends/cooper-street-snacks) such as florescent pink, light blue and bright yellow. Each package is laid out in the same style with a the brand's name 'Pipok,' printed in all-capitalized, brightly colored letters. Below the brand's name is an image of a traditional bowl of popcorn photographed from above. Next to each bowl of popcorn is the flavor. The flavors are presented in a unique style that grabs the eye of consumers with its bright background and creative flavor options. The vast list of flavors includes [butter, bacon and cheese](https://www.trendhunter.com/trends/chicago-pizza-popcorn). Using a picture to express each flavor is a creative way to draw in consumers and present the popcorn with a direct approach. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Visual Flavor Indicators:** Using images to represent flavors on food packaging can be an effective way to grab consumer attention and increase sales. - **Minimalist Design:** Simplifying packaging design with a bold, minimalistic approach can be a disruptive innovation opportunity in the food industry. - **Creative Flavor Options:** Offering unique and creative flavor options can be a trend to attract customers to try new products and differentiate from competitors in the food industry. ### Where This Applies - **Food Packaging:** Innovative and eye-catching food packaging design can be a disruptive innovation opportunity in the food industry. - **Snack Food:** Creative and unique flavor options can be a trend in the snack food industry to differentiate from competitors. - **Marketing and Advertising:** Using visual indicators on packaging can be a trend in marketing and advertising to increase product sales and consumer engagement. ## Related on Trend Hunter - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Richness-Indicating Popcorn Branding](https://www.trendhunter.com/trends/pop-secret-butter-meter.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Celebratory Popcorn Products](https://www.trendhunter.com/trends/handcrafted-popcorn.md) - [Letterbox Popcorn Packs](https://www.trendhunter.com/trends/popcorn-kitchen-pack.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md)