# Proactive Weather Apps The Met Office's App Uses Video and Social Media Content By Rahul Kalvapalle | Published 2016-08-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/Met-Office-app References: [mirror](http://www.mirror.co.uk/news/uk-news/met-offices-new-weather-app-8679541) & [itunes.apple](https://itunes.apple.com/ca/app/met-office-weather/id1068146838?mt=8) The official national weather service of the United Kingdom, the Met Office, has gone ahead and launched an innovative new weather app that is designed to proactively give people the knowledge they need to go about planning their day. Whereas the Met Office once offered a weather app that simply included information about things like temperature and humidity, what's great about this new app that is that it offers far more detailed information that people can use for the sake of practical planning. Much of this functionality is possible thanks to [specific, location-based information](https://www.trendhunter.com/trends/sun-day-app) including video content. This weather app is also designed to be more engaging, and incorporates [social media content and listicles](https://www.trendhunter.com/trends/gizmo-app) in order to go beyond just the basic information. It's a great example of an app-based service diversifying its offerings to keep users interested and engaged. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Proactive Weather Apps:** Weather apps are offering more detailed location-based information to assist practical planning and incorporating social media content and listicles to engage users. - **Innovative Video Content:** Innovative video content is being used in weather apps to offer users a more immersive experience when checking the forecast. - **Engaging Weather Apps:** Weather apps are seeking to engage users beyond basic information by offering diverse services and functionalities. ### Sectors Adopting This - **Weather Forecasting:** Weather forecasting services are diversifying their offerings to meet the needs of consumers and keep users engaged. - **App Development:** The development of weather apps is becoming more innovative by incorporating more functionalities and diverse services. - **Digital Media:** Digital media is being used in weather apps to provide users with a more immersive and engaging experience. ## Related on Trend Hunter - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Weather Forecasting Apps](https://www.trendhunter.com/trends/rainy-skies.md) - [Hyperlocal Weather Forecasting](https://www.trendhunter.com/trends/rainbow-weather.md) - [Musical Weather Forecast Playlists](https://www.trendhunter.com/trends/skytunes.md) - [Ambient Weather Visuals](https://www.trendhunter.com/trends/weather-screen.md) - [Desktop Weather Tools](https://www.trendhunter.com/trends/weather-forecast-app-menu.md) - [Handy Roadtrip Weather Apps](https://www.trendhunter.com/trends/wayther-app.md) - [Detailed Weather App Features](https://www.trendhunter.com/trends/pixel-weather.md)