# Monitoring Media Apps The Mamabear App Helps Parents Audit Their Child's Social Media By M | Published 2014-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Media-App References: [techcrunch](http://techcrunch.com/2014/07/21/mamabear-raises-1-4-million-for-a-parenting-app-that-monitors-childrens-social-media-use-and-more/) & [mamabearapp](http://mamabearapp.com/) The Mamabear smartphone social media app is a great way for worrisome parents to keep track of what their child is up to on their [Facebook](https://www.trendhunter.com/trends/meta-4), [Twitter](https://www.trendhunter.com/trends/social-media-manager) and [Instagram](https://www.trendhunter.com/trends/family-center) accounts. While most children avoid telling their parents what they're up to that doesn't stop them from constantly worrying. One way to stay on top of what your child is up to is with the Mamabear app that is marketed towards primarily mothers as an app that helps to give you a piece of mind. The app, created by Robyn Spoto, allows Moms to keep track of what their child is up to across various social media platforms. The concept isn't meant to be for spying but more so to ensure your child isn't up to anything inappropriate on the Internet. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Parental Social Media Monitoring:** The trend of parents using apps to monitor their children's social media activity is disrupting traditional boundaries of parenting and privacy. - **Child Safety Apps:** The trend of child safety apps is creating opportunities for innovation in the digital parenting space. - **Privacy Vs Protection:** The trend of privacy vs protection is creating a new frontier for innovation in the area of child safety apps. ### Industries Being Reshaped - **Social Media Monitoring Apps:** The social media monitoring app industry is growing rapidly with apps like Mamabear leading the pack. - **Digital Parenting Apps:** The digital parenting app industry is seeing an influx of innovation as parents seek to protect their children from online dangers. - **Child Safety Technology:** The child safety technology industry is expanding as society becomes more knowledgeable of online risks and the need for protection. ## Related on Trend Hunter - [Parental Monitoring Tools](https://www.trendhunter.com/trends/shadowshot.md) - [Motherhood Community Support Apps](https://www.trendhunter.com/trends/mamahood-app.md) - [Familial Health-Tracking Apps](https://www.trendhunter.com/trends/momly-app.md) - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Social Media Parental Tools](https://www.trendhunter.com/trends/family-center.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Parental Social App Controls](https://www.trendhunter.com/trends/meta-4.md) - [Child-Safe Social Media Apps](https://www.trendhunter.com/trends/childsafe-social-media-app.md) - [Safety-Focused Phone Tracking](https://www.trendhunter.com/trends/phone-monitor.md)