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# Badass Body Art Editorials
Matthew Brooks' the Prefect Guide Editorial is Rockabilly Inspired

By Jana Pijak | Published 2011-12-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/Matthew-Brooks-The-Perfect-Guide
References: [thefashionisto](http://thefashionisto.com/daniel-bamdad-luka-badnjar-vinnie-woolston-by-matthew-brookes-for-the-perfect-guide/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed) & [itsnotyouitsmesite.blogspot](http://itsnotyouitsmesite.blogspot.com/2011/12/daniel-bamdad-luka-badnjar-vinnie.html)

Models Daniel Bamdad, Luka Badnjar and Vinnie Woolston star in the inked menswear editorial entitled 'The Perfect Guide.' The badass shoot, lensed by photographer Matthew Brookes, features a portrait series shot in a remote field. The captivating imagery has a great mood with a mix of stunning monochromatic and color-hued shots.

The relaxed and masculine wardrobe styled by Way Perry features a neutral palette of suited looks and outerwear. The boys sport structured silhouettes rich with knit, tweed and suede textures. They exude confidence and a retro, bad-boy flair reminiscent of Rockabilly style. The guys display their [intricate body art and face tattoos](https://www.trendhunter.com/trends/86-tattoo-limited-edition). Their dangerous vibe is complemented by [retro-inspired coifs](https://www.trendhunter.com/trends/vintage-styles) that would make Grease’s Danny Zuko jealous.

This editorial is effortlessly cool, edgy and memorable in its subtle, yet powerful styling.

Image Credit: [Matthew Brookes](https://www.matthewbrookesstudio.com/)

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 89% | Activity: 92% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Inked Menswear:** Disruptive innovation opportunity: Create a line of menswear that incorporates body art and tattoos into the design, appealing to a niche market of fashion-forward individuals.
- **Retro-inspired Coifs:** Disruptive innovation opportunity: Develop a line of hairstyling products specifically catered to achieving retro-inspired hairstyles, drawing inspiration from iconic eras such as Rockabilly.
- **Monochromatic and Color-hued Shots:** Disruptive innovation opportunity: Create a photography app or editing software that automatically applies a mix of monochromatic and color-hued effects to enhance the mood of photographs, offering a unique and artistic approach to image editing.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Utilize advanced manufacturing techniques, such as 3D printing, to create custom-designed garments that seamlessly incorporate body art and tattoos, revolutionizing the fashion industry.
- **Hairstyling:** Disruptive innovation opportunity: Develop a range of hairstyling tools and products inspired by retro hairstyles, using innovative technologies to achieve long-lasting and easy-to-create vintage looks, appealing to consumers seeking nostalgic aesthetics.
- **Photography:** Disruptive innovation opportunity: Create a platform for photographers to share and showcase their work, specifically focusing on monochromatic and color-hued shots to cater to the growing demand for artistic and visually striking photography styles.

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