# Eccentrically Flavored Marshmallows The Marshmallowists Share Marshmallow Recipes By Jen Chae | Published 2013-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Marshmallow-Recipes References: [thechalkboardmag](http://thechalkboardmag.com/the-marshmallowists-the-british-duo-behind-springs-springiest-treats/) & [themarshmallowists](http://www.themarshmallowists.co.uk/products) Flavors like passion fruit and ginger or black currant and mint sound suitable for a sunny summer day, so why not infuse these summery combinations into a sweet snack? The Marshmallowists shared [marshmallow recipes](https://www.trendhunter.com/trends/peppermint-mallow-poppers) for cool season-appropriate flavors. These marshmallows aren’t bite-sized: they’re an inch high and last four to five bites. But because they are made of fresh fruit oils, they are worth less calories than a cupcake. Instead of sugary and heavy icing, [fruit-flavored marshmallows](https://www.trendhunter.com/trends/twister-mallow) have a clean and natural taste. Other fun flavors include mango and sweet orange, pear and elderflower and raspberry and champagne. These [customized snacks](https://www.trendhunter.com/trends/mallow-dunkz) would be great for parties or a girls night in. Who knew marshmallows could appear so dainty? ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-flavored Marshmallows:** Opportunity for brands to innovate with healthier, gourmet snack options by incorporating natural fruit oils into marshmallows. - **Upscaling Traditional Snacks:** Opportunity for brands to increase value perception of traditional snacks by offering larger sizes and unique, trendy flavors. - **DIY Gourmet Snacks:** Opportunity for brands to release recipe books or DIY kits that allow consumers to make their own gourmet snacks at home. ### Industries Being Reshaped - **Food:** Opportunity for food manufacturers to incorporate fresh fruit oils into existing product lines or offer new, unique gourmet marshmallow products. - **Event Planning:** Opportunity for event planners to offer customized, unique snack options for weddings, parties, and other events. - **Home Baking:** Opportunity for baking and confectionery brands to offer gourmet marshmallow recipes and DIY kits for consumers to make their own unique snacks at home. ## Related on Trend Hunter - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Syrup Brand Flavor Additions](https://www.trendhunter.com/trends/monin-syrups.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Sugar-Free Marshmallow Treats](https://www.trendhunter.com/trends/barratt-flumps-sugar-free.md) - [Minty Marshmallow Truffles](https://www.trendhunter.com/trends/peppermint-fluffle.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md)