# Typographic Bistro Packaging Fazer Cafe's Marketing Rebranding that Focuses on Elegant Fonts By M | Published 2014-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Marketing-Rebranding References: [trendland](http://trendland.com/fazer-cafe-branding/) & [kokoromoi](http://www.kokoromoi.com/work/fazer-cafe/) Design firm Kokoro & Moi gives the elegant eatery [Fazer Cafe](https://www.trendhunter.com/trends/protein-oat-drink) a [typographic marketing rebranding](https://www.trendhunter.com/trends/pumpui) that focuses on elegant fonts and a minimalistic design. The revamped aesthetic looks much more sleek and classic letting consumers know exactly what the products are. Kokoro & Moi designed a personalized typeface exclusively for Fazer Cafe's new branding. The font is an elegant embossed uppercase font that mixes white space with either a navy blue or glistening gold secondary color. The letters are printed directly onto [food packaging](https://www.trendhunter.com/trends/higgidy-1) that holds sandwiches, pastries and snacks from the bistro. Each of the packages are printed with a letter from the words 'Fazer Cafe.' ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Design:** Utilizing minimalistic design in marketing rebranding can create a sleek and classic aesthetic that appeals to consumers. - **Custom Typeface:** Creating a personalized typeface exclusively for branding can make a brand stand out and enhance its uniqueness. - **Embossed Typography:** Using embossed uppercase typography on food packaging can add an elegant touch and improve product visibility. ### Industries Being Reshaped - **Design:** Design firms can benefit from offering typographic marketing rebranding services to help businesses create a unique and appealing visual identity. - **Food Packaging:** Food packaging companies have an opportunity to develop innovative packaging solutions that incorporate embossed typography to enhance product presentation and branding. - **Cafes and Bistros:** Cafes and bistros can leverage personalized typefaces and minimalistic design in their marketing rebranding to create a sophisticated and memorable brand image. ## Related on Trend Hunter - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)