# Sparkly Sports Cars Garson/D.A.D Covers a Mercedes Benz in Crystals (UPDATE) By Daniel J | Published 2009-07-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/Luxury-Crystals-Benz References: [lilomag](http://lilomag.com/2009/07/07/luxury-crystal-benz/) A customized [Mercedes-Benz](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds) SL600, Luxury Crystal Benz, has been studded with 300,000 [Swarovski](https://www.trendhunter.com/trends/oakley-x-swarovski) [crystal glass](https://www.trendhunter.com/trends/crystal-swipe). The sparkling sports car was displayed at the pavilion of custom car accessory company, Garson/D.A.D, at the Tokyo Auto Salon 2009 at Makuhari Messe in Chiba, a city East of Tokyo. The extreme modification was done by Garson/D.A.D to highlight the company's unique Mercedes accessories, and ability to transform classic cars into serious bling. **Implications** - With the economic recession in slow recovery, many consumers are now looking for new ways to spend their money. Making products that exude opulence is a great way to appeal to this large customer base, as many individuals are now willing to spend to demonstrate their prestige over others. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Customization:** Opulent customization is on the rise as consumers look for unique ways to demonstrate their prestige. - **Blinged-out Accessories:** The demand for extravagant accessories, like crystal-studded car parts, is growing as consumers seek to add a touch of luxury to their possessions. - **Experiential Luxury:** Consumers are seeking out immersive luxury experiences, such as driving a crystal-covered sports car, to satisfy their desire for opulence. ### Sectors Adopting This - **Automotive Customization:** The automotive customization industry has the opportunity to tap into the growing demand for luxurious and unique modifications. - **Luxury Goods:** Luxury goods companies can seize the opportunity to create extravagant accessories, like crystal decorations, for high-end consumers seeking to showcase their wealth. - **Experiential Marketing:** The experiential marketing industry can capitalize on the trend of consumers looking for immersive luxury experiences, by creating unique and memorable brand experiences. ## Related on Trend Hunter - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md)