# Driven Denim Ads
Levi's Laid-Back Campaign Encourages Wearers to Go Forth

By Rachel | Published 2009-06-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/Levis-go-forth-ad
References: [selectism](http://www.selectism.com/news/2009/06/30/levis-go-forth-campaign/) & [levi](http://www.levi.com)

Advertising agency Wieden & Kennedy have created a line of advertisements for Levi’s that is beachy, summery, and makes me want to take a trip. The Go Forth ads show models wearing Levi’s jeans in the ocean and in fields.

The Levi’s ads by Wieden & Kennedy feature lines like “For those who toil,” and “All I need is all I got.” The ads include a video that shows that it's America-inspired and very 4th of July-friendly. I love this new set of ads and am totally inspired to take a road trip. Take a look at the Wieden & Kennedy ads for Levi’s above.