# Sasquatch-Inspired Lagers Redhook Introduces Easy-Drinking Craft Beer Called Lagersquatch By Niko Pajkovic | Published 2022-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Lagersquatch References: [redhook](https://redhook.com/beers/lagersquatch-lager)  40-year-old Seattle brewery Redhook has announced the launch of Lagersquatch, a one-of-a-kind craft beer that merges the worlds of folklore and beer drinking. The "Sasquatch-inspired" lager boasts a flavorful yet refreshing drinking experience tailored to [outdoor enthusiasts](https://www.trendhunter.com/trends/breakside-brewery-nature-calls); the beer is positioned as the perfect choice for those craving a crisp brew after a long hike or while on a camping trip. Unlike traditional lagers, Lagersquatch is influenced by [Pacific Northwest-style IPAs](https://www.trendhunter.com/trends/wind-and-waves). “We’re very proud to put Redhook’s spin on an American lager by creating a smooth and flavorful new beer that combines traditional lager malts with hops and techniques that are more associated with PNW-style West Coast IPAs," explained Jason Dodson, Brand Manager of Redhook Brewery. For those interested, the 5.0 ABV beer boasts easy-drinking tasting notes with a dash of PNW hops and a particularly crisp and refreshing finish. As a result, it makes for a solid option for those seeking an [elevated lager](https://www.trendhunter.com/trends/three-floyds). Image Credit: Redhook ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Folklore-inspired Beverages:** Opportunity to create a new market for tailored drinks inspired by legends and traditions - **Hybrid Beer Styles:** Innovation in combining different beer styles to create unique and memorable drinking experiences - **Craft Beer for Outdoor Enthusiasts:** Opportunity to cater to the growing market of nature lovers and adventurers with crafted drinks designed for outdoor settings ### Who This Affects Most - **Brewing Industry:** Opportunity to expand the offerings and product lines with non-traditional beer styles, targeted at new customer audiences - **Hospitality Industry:** Opportunity to introduce new options and experiences to tap into a growing market of adventure-seekers and those in search of novelty and storytelling - **Tourism Industry:** Opportunity to create unique alcoholic beverages and experiences inspired by local folklore, legends, and natural surroundings to attract tourists and tap into local culture ## Related on Trend Hunter - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Arboreal West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipa.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md)