# Futuristic Superhero Style Isabeli Fontana Fights Crime for L'Officiel Brazil By Rachel | Published 2009-05-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/LOfficiel-Brazil-Isabeli-Fontana References: [fashionising](http://www.fashionising.com/diary/b--Dominatrix-the-fetish-trend-in-LOfficiel-Brazil-1827.html) & [lofficielbrasil.uol.br](http://lofficielbrasil.uol.com.br/) For L’Officiel Brazil’s June 2009 edition they feature model Isabeli Fontana. The idea behind the shoot was [tough femininity](https://www.trendhunter.com/trends/contemporary-femininity), but I venture to say it goes beyond that to more of a Wonder Woman 2.0. The photos of Isabeli Fontana include her in spandex, boxy coats, and lots of black. While it could have easily become an [overly sexy spread](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), the pictures make it look like she could kick butt—and have some fun doing so. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Futuristic Fashion:** Opportunity for creating innovative and functional clothing designs inspired by futuristic superhero style. - **Tough Femininity:** Opportunity to redefine traditional femininity by incorporating elements of strength and empowerment into fashion and beauty. - **Superhero-inspired Campaigns:** Opportunity for brands to create marketing campaigns that tap into the powerful and aspirational imagery of superheroes. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in designing and producing futuristic and empowering fashion pieces for women. - **Beauty:** Innovative beauty products and branding that promote strong and confident femininity. - **Advertising:** Opportunities to create impactful and inspiring ad campaigns that utilize the superhero theme. ## Related on Trend Hunter - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Heroic Female Figurines](https://www.trendhunter.com/trends/la-borinquena.md)