# Toilet Paper Novels Koji Suzuki Releases New Horror Story on Bathroom Roll By Rachel | Published 2009-05-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/Koji-Suzuki-Toilet-Paper References: [newslite](http://newslite.tv/2009/05/25/japanese-horror-novel-printed.html) Going to the bathroom has never been quite as horrifying as it is now. Blame Koji Suzuki for the bathroom fright, as his new book, which is aptly name ‘The Drop’, will be printed exclusively on toilet paper. The story of a ghost who lives in a public toilet, ‘The Drop’ is only 9 chapters long and is printed repeatedly on the roll of toilet paper. Hayashi Paper will be producing the new Koji Suzuki toilet paper book starting June 6th for [horror lovers](https://www.trendhunter.com/trends/the-tales-of-the-weird)… and bathroom lovers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Bathroom Reading Material:** Incorporate entertaining and informative content with bathroom products, such as toilet paper novels, to enhance the customer experience. - **Interactive Storytelling:** Embrace unconventional ways of storytelling, such as printing on unconventional mediums, to capture consumer attention and promote engagement. - **Novelty Products:** Create unique products, such as novelty toilet paper, to stand out in the market and attract consumers through humor and entertainment. ### Industries Being Reshaped - **Publishing:** Publishers can explore innovative ways of distributing and printing content, such as toilet paper novels, to reach wider audiences and add value to their offerings. - **Consumer Goods:** Consumer goods companies can incorporate unconventional materials, such as toilet paper, to create unique products and generate buzz in the market. - **Entertainment:** The entertainment industry can expand its reach and engage audiences by exploring non-traditional mediums, such as toilet paper, to convey compelling storytelling experiences. ## Related on Trend Hunter - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Scented Toilet Drops](https://www.trendhunter.com/trends/dedcool-1.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Garlic Romance Novels](https://www.trendhunter.com/trends/garlicinfused-romance-novel.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md)