# Tropical Energy Drinks This New Energy Drink Promises All-Natural Flavors and Ingredients By Rahul Kalvapalle | Published 2016-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Kabisa-energy-drink References: [tuko.co.ke](https://tuko.co.ke/157037-see-africans-abuzz-new-drink.html) & [mutalogroup](http://www.mutalogroup.com/) Kabisa is a new energy drink, launched by Mutalo Group, that is looking to put a uniquely [tropical and African twist](https://www.trendhunter.com/trends/energy-drink-lineup) on the ubiquitous and ever-popular energy drink. This new energy drink features flavors that are crafted together from all-natural ingredients, and designed to draw from the [tropical flavors](https://www.trendhunter.com/trends/tropically-flavored-energy-drinks) of both East and West Africa so as to appeal to African taste preferences. This flavorful and energizing beverage is available in a sizeable 500 ml can, ensuring that you never need more than one to get going for a workout, long drive or a marathon study session. This new energy drink speaks to the importance of taking regional flavor preferences into account when marketing beverages, particularly when it comes to products like energy drinks which are favored by millennials. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Regional Flavor Preference:** There is an opportunity to create energy drinks that cater to regional flavor preferences by using all-natural ingredients. - **Natural Ingredient:** The trend of all-natural ingredients for energy drinks creates an opportunity for new product development. - **Large Size Can:** Larger size cans for energy drinks can provide a convenient solution for consumers who do not want to consume multiple cans in a day. ### Where This Applies - **Beverage Industry:** The beverage industry can explore new opportunities in developing energy drinks with unique regional flavors. - **Natural Food Industry:** The natural food industry can expand its product offerings by incorporating all-natural ingredients in energy drinks. - **Packaging Industry:** The packaging industry can develop innovative and convenient packaging solutions for energy drinks in larger sizes. ## Related on Trend Hunter - [Tea-Sourced Caffeine Energy Drinks](https://www.trendhunter.com/trends/king-kongin-energy-drinks.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Vitamin-Packed Low-Calorie Beverages](https://www.trendhunter.com/trends/king-kongin-1.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Flavorful Energy Juice Lines](https://www.trendhunter.com/trends/energy-juices.md) - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md)