# Rockstar Soda Gene Simmons in Dr. Pepper's 'Trust me I'm a Doctor' Campaign By Geebee Micro | Published 2009-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/KISS-Gene-Simmons-Dr-Pepper References: [brandfreak](http://www.brandfreak.com/2009/03/youre-not-going-to-believe-this-but-gene-simmons-is-shilling-again.html) & [sogoodblog](http://www.sogoodblog.com/2008/07/28/dr-j-dr-pepper-together-at-last) The "Trust Me I'm A Doctor" campaign from Dr. Pepper has been pretty effective, and has been getting a decent amount of viral buzz whenever they have introduced their latest celebrity 'doctor' to promote their soda. Gene Simmons from [KISS](https://www.trendhunter.com/trends/kiss) is the latest to be added to the campaign, being touted as Dr. Love, as he promotes the new [Dr. Pepper Cherry](https://www.trendhunter.com/trends/flavor-offerings) soda. The first "Dr." to appear in the ads was Kelsey Grammar, aka Dr. Frasier Crane, followed by basketball great Julius Erving (Dr. J). How long is it going to take Dr. Pepper to cull the ranks of the medical dramas to add their next doctor? Maybe they're too tame for the doctor campaign. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Opportunity to collaborate with celebrities to promote products and increase brand awareness. - **Viral Marketing Campaigns:** Potential to create buzz and increase brand exposure through engaging and shareable content. - **Brand Collaborations:** Possibility to collaborate with other brands to create unique and memorable marketing campaigns. ### Industries Being Reshaped - **Beverage:** Chances for beverage companies to leverage celebrity endorsements and viral marketing campaigns to boost sales and brand recognition. - **Entertainment:** Opportunities for entertainment industry professionals to collaborate with brands for sponsored campaigns and cross-promotion. - **Advertising:** Potential for advertising agencies to develop creative and innovative campaigns that incorporate celebrity endorsements and viral marketing. ## Related on Trend Hunter - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md)