# Dual-Serve Cocktail Formats Jon Travers-Smith Has Launched Inigo By Adam Harrie | Written with AI assistance | Published 2026-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Jon-Travers-Smith References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/06/inigo-debuts-dual-serve-cocktail-format/) & [inigococktails](https://inigococktails.com/)  Bartender Jon Travers-Smith launched [Inigo](https://www.trendhunter.com/trends/inigo-cocktails), a bottled cocktail range designed to be enjoyed either as a standalone [non-alcoholic serve](https://www.trendhunter.com/trends/nomuss-mixers) or mixed with a spirit, featuring a built-in pairing concept called Stick + Twist. The debut lineup includes three recipes—Earl Grey Martini, Korean Paloma and Bitter Riot—each crafted with a distinct flavour profile and a recommended spirit pairing. All three variants are made with 100% natural, vegan ingredients and contain no preservatives, artificial sweeteners or added colours. Sold in 500ml bottles, the blends combine ingredients such as bergamot and tea, grapefruit and gochujang, and bitter tropical spices with ginger. For consumers, Inigo reimagines [ready-to-serve cocktails](https://www.trendhunter.com/trends/de-kuyper-batched-00) by treating the alcohol-free option as a complete experience while allowing easy customization with a spirit, reflecting growing demand for versatile premium cocktail formats. Image Credit: Inigo ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 30% | Activity: 34% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dual-serve Cocktails:** Premium bottled cocktails that function as both alcohol-free drinks and spirit-ready mixers create room for flexible formats that suit moderation, hosting and personalization occasions. - **Built-in Pairings:** Curated spirit recommendations embedded into ready-to-serve beverages can elevate convenience while giving consumers a more guided, bar-inspired drinking experience at home. - **Natural Adult Soft Drinks:** Complex non-alcoholic serves made with natural, vegan ingredients and layered flavors point to premium alternatives that feel crafted rather than compromised. ### Who This Affects Most - **Beverage:** Ready-to-serve cocktail brands are expanding beyond fixed alcohol formats with modular products that support both sober and traditional drinking occasions. - **Hospitality:** Bars, hotels and event venues can benefit from versatile cocktail bases that streamline service while preserving premium flavor and guest choice. - **Retail:** Specialty grocery and alcohol retailers gain new shelf opportunities from hybrid cocktail products that bridge non-alcoholic beverages, mixers and premium entertaining. ## Related on Trend Hunter - [Multi-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/nonalcoholic-cocktails-by-ish.md) - [Single-Serve Aromatized Wine Drinks](https://www.trendhunter.com/trends/exclusive-buzzballz-flavors.md) - [Artisanal Single-Serve Cocktail Mixers](https://www.trendhunter.com/trends/double-dutch-mixers.md) - [Self-Mixing Cocktails](https://www.trendhunter.com/trends/alchemist-infinity-vortex.md) - [RTD Two-in-One Shots](https://www.trendhunter.com/trends/rtd-twisted-shotz.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md) - [Dual-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/inigo-cocktails.md) - [Refreshed Cocktail Menu Variants](https://www.trendhunter.com/trends/be-at-one.md)