# Jewish Character Dolls American Girl Expands Its Ethnic Dolls for Girls With Rebecca Rubin By wang fangqing/ Frances Wang | Published 2009-05-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/Jewishdoll References: [nytimes](http://www.nytimes.com/2009/05/24/fashion/24Doll.html?pagewanted=all) & [americangirl](http://www.americangirl.com/) Middleton, Wisconsin-based [American Girl](https://www.trendhunter.com/trends/american-girl-claudie-wells) will add a new member to its [ethnic doll collection](https://www.trendhunter.com/trends/barbie-2) on May 31. Rebecca Rubin is American Girl's first Jewish character doll and will be unveiled in time for Manhattan's Israel Day parade. Rebecca Rubin's bio says that she is a 9-year-old who moved to the Lower East Side of Manhattan in 1914 with her Russian-Jewish parents, siblings and her gran-bubbie. Rebecca Rubin has long reddish brown hair, but unlike her [Hispanic peer Josefina](https://www.trendhunter.com/trends/anita-dongre) or Addy, the African-American doll, she doesn’t have distinct ethnic features. You can, however, buy her some unique accessories like a sideboard with a challah resting on top. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 61% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Ethnic Doll Collection Expansion:** American Girl expands its ethnic doll collection by introducing Rebecca Rubin, its first Jewish character doll. - **Inclusion of Jewish Heritage:** American Girl introduces Rebecca Rubin, a 9-year-old Jewish character doll, providing representation for the Jewish community. - **Historical Context in Dolls:** American Girl adds a doll with a historical background, as Rebecca Rubin is set in 1914 Lower East Side of Manhattan. ### Where This Applies - **Toy Manufacturing:** The toy manufacturing industry can capitalize on the trend of ethnic doll collection expansion by introducing more diverse and inclusive dolls. - **Character Doll Accessories:** The character doll accessories industry has an opportunity to create unique Jewish-themed accessories to accompany dolls like Rebecca Rubin. - **Historical Educational Resources:** The historical educational resources industry can create books, games, and activities centered around the 1914 Lower East Side of Manhattan for children interested in learning about that time period. ## Related on Trend Hunter - [Modern 1920s Dolls](https://www.trendhunter.com/trends/american-girl-claudie-wells.md) - [Authentic Asian-American Dolls](https://www.trendhunter.com/trends/the-jilly-doll.md) - [Mixed Heritage Dolls](https://www.trendhunter.com/trends/riley-by-jilly-bing.md) - [Storytelling Snowboarding Dolls](https://www.trendhunter.com/trends/2022-american-girl.md) - [Virtual Doll-Focused Metaverses](https://www.trendhunter.com/trends/american-girl-1.md) - [Nostalgic Twin Dolls](https://www.trendhunter.com/trends/american-girl-twin.md) - [Diverse Hand-Knit Dolls](https://www.trendhunter.com/trends/hand-knit-dolls.md) - [Inspiring Entreprenurial Dolls](https://www.trendhunter.com/trends/american-girl-2025-girl-of-the-year.md) - [Albino Fashion Dolls](https://www.trendhunter.com/trends/inclusive-doll-line.md)