# Headless Fashion Campaigns Je Suis Belle's Foreboding A/W ‘09 Collection By Geebee Micro | Published 2009-05-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/Je-Suis-Belle-AW09-Collection References: [kingdomofstyle.typepad](http://kingdomofstyle.typepad.co.uk/my_weblog/2009/05/je-suis-belle.html) & [jesuisbelle.hu](http://www.jesuisbelle.hu/) The latest collection of Je Suis Belle is not only different from the past, but also contrary to their name, which in English means “I am beautiful.” Of course, it all depends on your interpretation of beautiful. Although there is some color with Je Suis Belle’s A/W ‘09 collection, there is still a definite [sense of foreboding and darkness](https://www.trendhunter.com/trends/paranoid-fw25) to the clothing. The [pleats on the clothing](https://www.trendhunter.com/trends/khaotique-noir) also seem to add to the mystique, suggestively adding to the disturbing look being portrayed. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Headless Fashion Campaigns:** Je Suis Belle's lack of a model's head in their campaign video could spark a trend towards more unconventional marketing techniques. - **Dark and Disturbing Fashion:** Je Suis Belle's A/W '09 collection may signify a trend towards darker aesthetics and gothic-inspired fashion in the fashion industry. - **Embracing Unconventional Beauty:** Je Suis Belle's contradiction of their name with their darker collection could encourage a trend towards the celebration of unconventional beauty in the fashion industry. ### Sectors Adopting This - **Fashion Industry:** Je Suis Belle's unique campaign and collection embodies disruptive opportunities for unconventional marketing and design in the fashion industry. - **Advertising and Marketing Industry:** Je Suis Belle's headless fashion campaign video could spur on a trend of bold and unconventional marketing techniques in the advertising industry. - **Beauty and Cosmetics Industry:** Je Suis Belle's embracing of unconventional beauty could provide opportunities for innovation in the beauty and cosmetics industry, particularly in terms of alternative beauty standards. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)