# Fragmented Fashion Facades The Issey Miyake Bao Bao Store Boasts Intergalactic Shop Merchandising By Tia Clarke | Published 2013-02-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/Issey-Miyake-Bao-Bao References: [moment-design](http://www.moment-design.com/works/interior/BAO_BAO_ISSEY_MIYAKE__Tamagawa-e.html) & [designboom](http://www.designboom.com/design/bao-bao-issey-miyake-shinjuku/) The new ‘Issey Mikaye Bao Bao’ store in Shinjuku, Japan features interactive walls that reflect the reoccurring triangles in the brand's signature handbags. The shiny, space-like interior facade was created by Tokyo-based design firm [Moment Design](https://www.trendhunter.com/trends/immersive-multimedia-experience). The [radical retail space](https://www.trendhunter.com/trends/ader-error-tokyo-space) is reflective of the brand's slick, [futuristic design](https://www.trendhunter.com/trends/deji-plaza-phase-ii). As fashionistas visit the store the monochrome wall backings will twinkle and shape shift. Moment Design created an interactive and innovative way of merchandising fashionable products. The wall literally comes alive and becomes part of the experience for visitors to the store. I think the Issey Miyake Bao Bao store is an excellent way of making retail spaces more radical for customers who already enjoy the design aesthetics of their favorite brand; making their shopping trip into more of a sensory, engaging and overall more enjoyable experience. Photo Credits: [moment-design](http://www.moment-design.com/works/interior/BAO_BAO_ISSEY_MIYAKE__Tamagawa-e.htmlclass=FourteenG), [designboom](http://www.designboom.com/design/bao-bao-issey-miyake-shinjuku/class=FourteenG) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Spaces:** Integrating interactive technology into retail spaces can enhance customer experience and create a more engaging shopping environment. - **Futuristic Design:** Incorporating sleek and innovative design elements that evoke a sense of the future can help differentiate a brand and create a memorable shopping experience. - **Brand Experience:** Focusing on creating a sensory and engaging experience for customers can increase brand loyalty and create a stronger emotional connection to the brand. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can benefit from incorporating interactive and innovative design elements into their stores to differentiate themselves from competitors and enhance customer experience. - **Interior Design:** Interior design firms can explore opportunities to create unique and innovative retail spaces by incorporating interactive and futuristic design elements. - **Technology:** Technology companies can create solutions and tools that enable retailers to incorporate interactive and engaging features into their stores, enhancing the overall shopping experience for customers. ## Related on Trend Hunter - [Urban Geometric Totes](https://www.trendhunter.com/trends/bao-bao-issey-miyake-1.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md)