# Good Cause Postcards The ‘I Wish You Were Here Project’ Helps Cancer Patients By Cody Turner | Published 2012-07-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/I-Wish-You-Were-Here-Project References: [booooooom](http://www.booooooom.com/2012/07/02/i-wish-you-were-here-project/) & [iwishyouwerehereproject](http://www.iwishyouwerehereproject.com/index.php?/project/postcards/) The 'I Wish You Were Here Project' aims to bring the world to those who are unable to travel and see these wonderful places. The designer's mother Marianne Houghton was diagnosed with [terminal lung cancer](https://www.trendhunter.com/trends/give-a-breath-5k) three years ago, and has since developed a tumor in the center of her brain. The mother and daughter duo shared a common interest in [world travel](https://www.trendhunter.com/trends/world-traveler) and would often correspond through postcards to keep in touch. Since Marianna can no longer travel due to her health, Tanya started this project. The idea is simple, says Tanya. “Choose a postcard, address it to Marianne, tell her about your three favorite things you love or love to do where you live. Put a stamp on it and send it on its way”. All of the received postcards will be put up on the website, so that you too can get a chance to see the world that Marianne gets to see. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Virtual Tourism Experiences:** By bringing the world to those who are unable to travel, there is an opportunity to create virtual tourism experiences that allow people to explore different places from the comfort of their own home. - **Personalized Communication:** The 'I Wish You Were Here Project' highlights the power of personalized communication through postcards, presenting an opportunity for businesses to create unique and meaningful ways to connect with their customers. - **Empathy-driven Initiatives:** Initiatives like the 'I Wish You Were Here Project' demonstrate the potential for empathy-driven ventures that focus on providing support and joy to individuals facing difficult circumstances. ### Where This Applies - **Tourism:** The 'I Wish You Were Here Project' opens up opportunities for the tourism industry to develop innovative solutions for virtual travel experiences and accessible tourism. - **Printing and Stationery:** The project's use of postcards as a means of personal communication presents opportunities for the printing and stationery industry to create customized and sentimental products. - **Healthcare and Wellness:** The project's focus on bringing joy and support to cancer patients highlights opportunities for the healthcare and wellness industry to integrate empathy and creative initiatives into their services. ## Related on Trend Hunter - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [AI-Generated Cancer Exhibitions](https://www.trendhunter.com/trends/gallery-of-hope.md) - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)