# Eerie Spot-Lit Portraits The Hyn Yi Lee Vogue China July 2010 'Sheer Light' Editorial By Annie Ho | Published 2010-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Hyn-Yi-Lee-Vogue-China-July-2010 References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/06/hyun-yi-lee-editorial-for-vogue-china.html) & [vogue](http://www.vogue.com) The Hyn Yi Lee [Vogue](https://www.trendhunter.com/trends/nft-collection2) China July 2010 is mixing up Asian nationality to show diversity in the Asian culture. The editorial spread 'Sheer Light' uses fellow Korean model Hyun Yi Lee as its cover girl. Within this Vogue China July 2010 spread, Hyun Yi Lee manages to still look gorgeous in spot-lit lighting. The shoot portrays an eerie feeling since the focus is only the model’s face and nothing else. Ghostly yet creative--love it! ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eerie Portraits:** Disruptive innovation opportunities lie in the development of new techniques and technologies to create hauntingly beautiful and captivating portraits with an eerie atmosphere. - **Asian Cultural Representation:** Opportunities for disruptive innovation include the exploration of diverse Asian cultural identities and breaking stereotypical representation through fashion and photography. - **Minimalistic Lighting:** Disruptive innovation opportunities exist in the invention of advanced lighting techniques that allow the subject to be illuminated by a single source, creating a compelling minimalist effect. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunities in fashion photography involve the use of unconventional lighting and unique concepts to create visually striking and thought-provoking editorial spreads. - **Cultural and Diversity Representation:** Disruptive innovation opportunities emerge in the cultural and diversity representation sector, where innovative approaches challenge stereotypes and promote authentic and inclusive narratives. - **Lighting Technology:** The lighting technology industry can explore disruptive innovations that enhance the capabilities of spot-lit lighting, enabling photographers to achieve remarkable and haunting visual effects. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Lantern-Like Light Units](https://www.trendhunter.com/trends/light-kyeol-series.md) - [Vietnamese Culture-Honoring Balanced Lighting](https://www.trendhunter.com/trends/r-cy.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bulbous Bag-Like Illuminators](https://www.trendhunter.com/trends/chorong-lantern.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)