# Chef-Led Chicken Campaigns Perdue's Launched Holiday Dinner Drop Wit Zo with Chef Lorenzo Espada By Chris P | Published 2026-10-28 | Food and Nutrition Source: Trend Hunter, https://www.trendhunter.com/trends/Holiday-Dinner-Drop-Wit-Zo References: [globenewswire](https://www.globenewswire.com/news-release/2026/10/26/3388485/0/en/perdue-and-food-network-are-flying-five-foodies-to-nyc-for-a-holiday-feast-with-chef-lorenzo-espada.html) & [perdue](https://www.perdue.com/products)  Perdue is giving fans a seat inside one of Food Network’s most exclusive kitchens with Holiday Dinner Drop Wit Zo, a holiday dinner sweepstakes created in partnership with Food Network and Chef Lorenzo Espada. Known to millions of followers as Chef Zo, Espada is a self-taught chef, cookbook author, and member of Food Network’s 2026 Hot List, celebrated for playful twists on comfort food classics. The holiday dinner sweepstakes anchors Perdue’s “Worth Showin’ Up For” campaign, which celebrates the meals and gatherings that make the season feel special. Five winners will each receive an all-expenses-paid trip to New York City for themselves and a guest, culminating in an intimate, multi-course holiday dinner hosted by Chef Zo inside the Food Network Kitchen. Usually reserved for network chefs, recipe developers, and producers, the kitchen is rarely open to the public, making this invitation a true insider experience. The menu will be inspired by Perdue products, showing how a familiar protein can anchor a memorable holiday table. Entering the holiday dinner sweepstakes is simple: fans submit their email address and can earn additional entries through social engagement and other campaign actions. Perdue.com serves as the hub for the experience, bringing together sweepstakes details, Chef Zo’s story, and featured recipes. Shoppable recipe integrations allow fans to move from inspiration to checkout in a few taps, while Fetch rewards offer extra incentives on qualifying Perdue purchases. Together, these elements turn a single exclusive dinner into a season-long invitation to cook, share, and gather. Image Credit: Perdue ## Trend Insights (Trend Hunter) - Score: 9.7/10 - Popularity: 100% | Activity: 92% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Food and Nutrition](https://www.trendhunter.com/food-and-nutrition) ## Key Themes ### What Makes This Trend Stand Out - **Chef-led Sweepstakes:** Celebrity culinary partnerships are turning brand promotions into exclusive food experiences that deepen emotional connection beyond traditional giveaways. - **Shoppable Holiday Recipes:** Integrated recipe-to-cart journeys are reducing friction between seasonal meal inspiration and grocery purchase decisions. - **Insider Dining Access:** Rare access to professional kitchens and creator-hosted meals is elevating experiential marketing through scarcity and social appeal. ### Sectors Adopting This - **Poultry:** Branded proteins are being positioned as the centerpiece of premium, story-driven gatherings rather than everyday commodities. - **Food Media:** Network kitchens and chef personalities are becoming experiential platforms where content, commerce, and fan engagement converge. - **Grocery Rewards:** Purchase incentives linked to campaign participation are expanding loyalty ecosystems across packaged foods and digital shopping channels. ## Related on Trend Hunter - [Health-Focused Summer Menu Overhauls](https://www.trendhunter.com/trends/market-bowl.md) - [Game Day Barbecue Meals](https://www.trendhunter.com/trends/dickeys-barbecue-pit-specials.md) - [Curated Father's Retail Promotions](https://www.trendhunter.com/trends/the-kroger-co.md) - [Festive Grocer Hamper Promotions](https://www.trendhunter.com/trends/hamper-delivery-service.md) - [Generously Seasoned Frozen Kebabs](https://www.trendhunter.com/trends/middle-eastern-style-kebabs.md) - [Member-Inspired Festive Feasts](https://www.trendhunter.com/trends/members-mark-thanksgiving-feast.md) - [Kids Buffet Promotional Offers](https://www.trendhunter.com/trends/kids-buffet.md) - [Fusion Italian Cuisine Menus](https://www.trendhunter.com/trends/ask-italian-spring-menu.md) - [Budget-Friendly Grocer Holiday Meals](https://www.trendhunter.com/trends/lidl-us-holiday-meal-deal.md)