# Ageless Swimwear Ads H & M Summer 2010 Collection is About Fun in the Sun By Annie Ho | Published 2010-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/H-M-Summer-2010-Collection References: [fashionising](http://www.fashionising.com/pictures/s--HM-Summer-2010-6313-1.html) & [hm](http://www.hm.com/us/) H & M is gearing up for the summer! The affordable yet stylish store drops its [summer ads](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and as always it features a bunch of good-looking people at the [beach](https://www.trendhunter.com/trends/new-swim-collection). The H & M Summer 2010 Collection is bright, fun and fresh! Some of the models featured in this ad are Mark Vanderloo and Jacques Naude. Photographed by Patrick Demarchelier, the ads display clothing that is currently at H & M and some pieces that are heading our way in the next couple of weeks. I must say, I’m seeing a lot of the [animal prints and bright colours](https://www.trendhunter.com/trends/fioretta). Do you like the H & M Summer 2010 Collection? ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Summer Outdoor Ads:** Opportunities to use bright, fun and fresh ads for summer outdoor experiences. - **Animal Print Clothing Collections:** Expanding clothing collections with animal prints and bright colours. - **Model Photography Ads:** Developing ads with good-looking people vacationing in fun destinations. ### Who This Affects Most - **Retail:** Displaying an affordable yet stylish clothing collection for summer. - **Fashion:** Designing new clothing pieces with animal prints and bright colours. - **Photography:** Creating stunning photographs in beautiful outdoor destinations. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)