# Light-Writing Apparel GLOWFFITI Allows You to Write With Light By Glowffiti Lindley | Published 2012-03-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/GLOWFFITI References: [iNeedThat](http://www.iNeedThat.com) & [ineedthat](http://www.ineedthat.com/resonate.html) Wearing GLOWFFITI™ is a great way to attract attention day or night, especially in a crowded nightclub or bar. Who can resist noticing someone’s wristband, t-shirt, shorts, hat or sandals glowing very brightly? This light-writing fashion statement redefines [glow-in-the-dark technology](https://www.trendhunter.com/trends/glowinthedark1); it charges instantly, glows extremely bright, lasts very long and is completely reusable. Though the aspect of wearing [glowing clothing](https://www.trendhunter.com/trends/ciele-nite-rite) may seem too much for some, GLOWFFITI™ is entirely customizable, allowing you to control the amount of light you emit. This summer, GLOWFFITI™ is working on developing [jewelry, eyewear and sandals](https://www.trendhunter.com/trends/inxects-vest) with RFID facebook integration as well as skateboards, suiting every lifestyle perfectly. This gorgeous glowing apparel is sure to make your look stand out among the rest. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Light-writing Fashion:** The emergence of GLOWFFITI presents an opportunity for fashion brands to incorporate a customizable and interactive element into their clothing lines. - **Smart Wearables Integration:** The upcoming RFID facebook integration in GLOWFFITI jewelry, eyewear and sandals highlights an opportunity for smart wearables companies to expand their product offerings to include customization and lighting technology. - **Glow-in-the-dark Technology:** GLOWFFITI's innovative use of glow-in-the-dark technology presents an opportunity for companies within the novelty or toy industries to market their products to an older demographic and compete within the fashion space. ### Who This Affects Most - **Fashion:** Fashion companies can work to create customizable, interactive clothing lines using light-writing technology and incorporate it into their existing offerings. - **Smart Wearables:** Smart wearables companies can augment their product lines by integrating customizable, lighting-based technology. - **Novelty/toy:** Companies within the novelty or toy industry can compete within the fashion space by creating glow-in-the-dark products targeted towards an older demographic. ## Related on Trend Hunter - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Glow-in-the-Dark Smartwatch Straps](https://www.trendhunter.com/trends/nomad-sport-band-glow.md) - [Luminous LED Basketballs](https://www.trendhunter.com/trends/goldfirefly.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md)