# Nautical Color-Blocked Menswear ‘Garcons de la Plage' Boasts Navy-Chic Pieces By Jordy E | Published 2012-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/GARONS-DE-LA-PLAGE References: [streething](http://streething.com/news/2158) & [generalidea.co.kr](http://www.generalidea.co.kr/ss12.html) The Korean fashion house General Idea has released its Spring/Summer 2012 collection entitled ‘Garçons de la Plage.’ Translated as “Boys of Summer” in English, the series features models who look poised to hit sandy beaches and rustic boat docks. The Garçons de la Plage line showcases boat shoes, mod sunglasses and bright multicolored fabrics. The outfits are primarily centered upon striped shirts and blazers, the signature trait of the General Idea Spring/Summer 2012 ensembles. These pervasive linear designs make for a distinct navy-chic feel, a perfect fit for the anthology’s summertime slant. The bold colors displayed in the set also coincide with the fashion world’s growing color-blocking motif. By mixing orange, pink and blue hues, the Garçons de la Plage series has demonstrated the way in that men may incorporate this celebrated style into their daily attire choices. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Color-blocked Menswear:** The use of bold and contrasting colors in menswear is a growing trend, offering opportunities for designers to create unique and eye-catching apparel. - **Navy-chic Fashion:** The incorporation of navy-inspired elements in fashion is on the rise, providing an avenue for brands to create sophisticated and timeless looks. - **Summertime Fashion:** The focus on bright and vibrant colors in summer fashion allows for playful and energetic designs to dominate the market. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the color-blocking trend by incorporating bold and contrasting colors into their collections. - **Footwear:** The demand for boat shoes, as seen in the Garçons de la Plage collection, presents an opportunity for footwear brands to create stylish and comfortable options for consumers. - **Eyewear:** With the inclusion of mod sunglasses in the collection, the eyewear industry can explore designs that merge vintage and contemporary styles. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)