# Automotive VR Apps The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts By Rahul Kalvapalle | Published 2016-08-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/FordVR-app References: [digitaltrends](http://www.digitaltrends.com/cars/ford-storytelling-virtual-reality-app-ford-gt/) & [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2016/08/18/ford-virtual-reality-app.html) American automaker [Ford](https://www.trendhunter.com/trends/bronco-trail-app) has gone ahead and released an innovative new VR app that is designed to help consumers and auto enthusiasts at large to get a new perspective on the company's products and projects. The FordVR app, available for free download on both the iOS and Android mobile platforms, takes a story-telling format to convey to users how Ford consistently manages to excel in [competitive race car events](https://www.trendhunter.com/trends/ai-powered-racing), taking Ford fans behind the scenes in an engaging manner. The app was developed as part of a collaboration with Tool of North America, which specializes in virtual reality applications. This VR app's content can be viewed both with and without a VR headset, making this an inclusive and immersive app that combines the impact of multimedia with the unbeatable immersion of virtual reality. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Automotive Apps:** Opportunity to create VR apps that provide immersive and engaging experiences for consumers in the automotive industry. - **Story-telling VR Experiences:** Opportunity to develop VR apps that use story-telling techniques to convey information about a company's products and projects. - **Multimedia and Virtual Reality Integration:** Opportunity to combine the impact of multimedia with the immersive experience of virtual reality to create engaging apps. ### Industries Being Reshaped - **Automotive:** Automotive industry can leverage VR apps to enhance consumer experiences and showcase their products and projects in an innovative way. - **Virtual Reality:** Virtual reality industry can collaborate with automotive companies to develop immersive VR experiences and applications. - **App Development:** Opportunity for app developers to create innovative VR apps for automotive companies and engage consumers in new and exciting ways. ## Related on Trend Hunter - [Consolidated Automotive Apps](https://www.trendhunter.com/trends/consolidated-automotive-apps.md) - [Car Race-Focused Mobile Apps](https://www.trendhunter.com/trends/formula-1-fans.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Brand-Specific Trail-Finding Apps](https://www.trendhunter.com/trends/bronco-trail-app.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [All-Inclusive Automotive Apps](https://www.trendhunter.com/trends/automotive-apps.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md)