# Natural Ingredient Expansions Symrise Has Acquired Floral Concept To Boost Fragrance Naturals By Adam Harrie | Written with AI assistance | Published 2026-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Floral-Concept References: [premiumbeautynews](https://www.premiumbeautynews.com/en/symrise-set-to-acquire-floral) & [symrise](https://www.symrise.com/)  Symrise announced an agreement to acquire 100% of Floral Concept, a French specialist in natural perfumery ingredients with a portfolio spanning jasmine, rose, orange blossom, ambrette and blackcurrant bud extracts. The deal will bring Floral Concept’s Grasse-region sourcing and extraction expertise together with Lautier 1795 within Symrise’s fragrance division. The acquisition is intended to strengthen Symrise’s capabilities in [premium natural ingredients](https://www.trendhunter.com/trends/naturally-derived-substance) and responsible sourcing. Symrise said the combination will unite Floral Concept’s producer relationships and botanical expertise with Lautier 1795’s heritage in fragrance ingredients, creating a more integrated platform for selection, sourcing, processing and innovation. For brands and perfumers, the deal could provide broader access to premium naturals through a more unified supply chain. The transaction reflects growing industry demand for [traceable, high-quality botanical ingredients](https://www.trendhunter.com/trends/tonka-bean-co-absolute) and stronger sustainability credentials in [fragrance development](https://www.trendhunter.com/trends/the-fragrance-collective). Image Credit: Symrise ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 61% | Activity: 80% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Traceable Botanicals:** Premium fragrance development is being reshaped by demand for verified botanical origins, creating space for supply platforms that link farms, extraction methods and sustainability data. - **Natural Ingredient Consolidation:** Strategic acquisitions in perfumery naturals signal a shift toward integrated sourcing and processing models that can improve quality consistency and ingredient access. - **Responsible Scent Innovation:** Sustainability-led fragrance formulation is elevating responsibly sourced extracts as a differentiator for brands seeking premium positioning and consumer trust. ### Sectors Adopting This - **Fragrance:** The fragrance sector is gaining new value from expanded natural ingredient portfolios that support more distinctive, traceable and premium scent creation. - **Beauty:** Beauty brands are increasingly able to align product storytelling with botanical authenticity as ingredient suppliers strengthen transparent sourcing networks. - **Agriculture:** Specialty crop producers benefit from rising demand for perfumery botanicals, with opportunities emerging around certified cultivation, regional provenance and high-value extraction partnerships. ## Related on Trend Hunter - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Experimental Fragrance Gardens](https://www.trendhunter.com/trends/Grasse-Dedicated.md) - [Functional All-Natural Fragrances](https://www.trendhunter.com/trends/biology-fragrances.md) - [Futuristic Personal Care Fragrances](https://www.trendhunter.com/trends/futureskin-nova.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [AI-Powered Fragrance Development](https://www.trendhunter.com/trends/AI-powered-fragrance-development.md) - [Regional Fragrance Expansion](https://www.trendhunter.com/trends/Regional-Fragrance-Expansion.md) - [Specialty Natural Ingredient Businesses](https://www.trendhunter.com/trends/specialty-natural-ingredient.md) - [Consolidated Botanical Ingredients](https://www.trendhunter.com/trends/solabia-acquires-seqens.md)