# Story-Telling Shelving Flex Shelf by Story Store Encourages Imaginative Installation By Meghan Young | Published 2014-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/Flex-Shelf References: [design-milk](http://design-milk.com/flex-shelf-transforming-shelf-story-store/) & [storystore.ru](http://storystore.ru/catalog/mebel/polki/) The [Flex](https://www.trendhunter.com/trends/flex-furniture) Shelf takes [modular furniture](https://www.trendhunter.com/trends/cozey) to the next level. Instead of focusing solely on function, it pays a lot more attention to design and configuration. The Flex Shelf encourages people to exercise their imagination when installing it. Turning the staple piece of furniture into a [wall-mounted work of art](https://www.trendhunter.com/trends/ledge-shelf), it can take on a multitude of shapes. From abstract formations to tree-like silhouettes and even typography, the Flex Shelf is, well, very flexible. Designed by Story Store, the Flex Shelf comes in a variety of different lengths as well as nine colors in order to fit people's specific vision. It would make a gerat addition to modern homes looking for a playful and whimsical touch. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Modular-shelving:** The rise of modular and customizable shelving systems creates an opportunity to merge design and functionality. - **Imaginative Furniture:** Customers desire for unique pieces of furniture that encourage creativity and self-expression drives the need for imaginative furniture options. - **Artistic Storage:** The trend towards artistic and sculptural storage solutions gives designers the chance to create furniture that not only looks good but also serves a purpose. ### Who This Affects Most - **Interior Design:** Flexible, modular pieces of furniture offer designers and decorators the freedom to create bespoke spaces for clients. - **Furniture:** Traditional furniture companies can tap into the innovative potential of modular and imaginative furniture designs to appeal to a younger market. - **Sustainability:** Sustainable furniture companies can blend functionality, design, and their eco-friendly ethos to create modular furniture systems that showcase individuality and style. ## Related on Trend Hunter - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Customizable Style-Conscious Shelving](https://www.trendhunter.com/trends/ledoux-modular-shelf-system.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Modular Contemporary Shelving Systems](https://www.trendhunter.com/trends/qurv.md) - [Modular Grid-Style Shelving](https://www.trendhunter.com/trends/bend-shelf-by-spenser-atlas.md) - [Modular Configuration Shelving Units](https://www.trendhunter.com/trends/repisa-01.md) - [Adaptable Flat-Pack Shelving](https://www.trendhunter.com/trends/flat-pack-shelving.md) - [Room-Dividing Bookshelf Designs](https://www.trendhunter.com/trends/frquence-shelf.md) - [Modular Decor Shelving Systems](https://www.trendhunter.com/trends/halblang-blendend.md)