# Mellow Dramatic Jewelry FAUX/real 'Despair8' Design Line Only Looks Broken By Rachel | Published 2009-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/FAUXreal-Despair8jewelry References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=3456&PageNum=1) & [sevennewyork](http://www.sevennewyork.com/designers/faux-real) FAUX/real is a [jewelry design company](https://www.trendhunter.com/trends/organicinspired-jewelry) known for their creative creations. Their reputation remains intact with this latest line, 'Despair8.' 'Despair8' by FAUX/real is inspired by the “mellow dramatic sounds of Latin freestyle.” That's evident by the slightly [worn and broken designs](https://www.trendhunter.com/trends/cyber-zombie) shown in the dramatic collection. Check out the new FAUX/real 'Despair8' line online, or if you live in New York, at Seven New York Boutique. **Implications** - In a world where everything is mass produced with the help of technology and computers, one-of-a-kind, [handmade pieces](https://www.trendhunter.com/trends/sculptural-jewelry-piece) are a rare find. The consumer demand for products such as these has increased dramatically as a result of the greater societal desire to appear original. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 49% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Handmade Jewelry:** Opportunity to cater to the consumer demand for unique, one-of-a-kind jewelry pieces in a world dominated by mass-produced products. - **Broken Design:** Potential to create and market jewelry with intentionally worn and broken designs, tapping into the demand for edgy and unconventional aesthetics. - **Latin Freestyle Inspiration:** Opportunity to infuse jewelry designs with the vibrant and expressive elements of Latin freestyle music, appealing to a niche market of music enthusiasts and trendsetters. ### Where This Applies - **Artisanal Jewelry:** Disruptive innovation can occur within the artisanal jewelry industry by offering handmade, unique pieces that differentiate from mass-produced options. - **Fashion Accessories:** Opportunity for disruptive innovation in the fashion accessories industry with jewelry designs that break away from traditional aesthetics and embrace intentional roughness. - **Music Merchandise:** Disruptive innovation potential in the music merchandise industry by creating jewelry designs inspired by specific music genres, appealing to dedicated fan bases and collectors. ## Related on Trend Hunter - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Jewelry-Inspired Furniture](https://www.trendhunter.com/trends/through-chrome-reflections.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md)