# Gentle Oil Cleansers The Epicutis® Oil Cleanser is the EWG-Verified by Experts By Jana Pijak | Published 2024-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser References: [epicutisskincare](https://epicutisskincare.ca/products/cleansing-oil?pr_prod_strat=e5_desc&pr_rec_id=af9bb73f7&pr_rec_pid=6942251548707&pr_ref_pid=6942251810851&pr_seq=uniform)  The Epicutis® [Oil Cleanser](https://www.trendhunter.com/trends/solid-oil-cleanser) offers a revolutionary solution for oily and acne-prone skin and is the only [EWG](https://www.trendhunter.com/trends/flora-carnivora)-verified professional skincare line. For those with naturally oily skin or a desire for a deeply clean feeling, using oil on the skin may feel counterintuitive but this product spotlights its benefits to effectively transform skin. Made with gentle oil ingredients such as Meadowfoam Seed Oil and Sunflower Seed Oil, this cleanser effortlessly removes dirt, makeup, and excess oil without stripping the skin's natural moisture barrier. Enriched with responsibly sourced botanicals, it also unclogs pores and leaves the skin feeling refreshed and rejuvenated after use. Celebrity grooming artist Sonia Lee recommends using Epicutis Oil Cleanser in a [double cleanse routine](https://www.trendhunter.com/trends/pure-cleansing-oil) for optimal results. Its gentle formula ensures a thorough cleanse without leaving behind a greasy residue, making it an essential addition to any skincare regimen for nourished, hydrated, and radiant skin. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 57% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Revolutionary Oil-based Formulations:** Incorporating oil-based ingredients like Meadowfoam Seed Oil and Sunflower Seed Oil into skincare offers a unique solution for transforming oily and acne-prone skin. - **Double Cleanse Techniques:** Celebrity grooming artist Sonia Lee promotes the use of double cleanse routines with products like the Epicutis Oil Cleanser for optimal skincare results. - **Responsibly Sourced Botanical Skincare:** The Epicutis Oil Cleanser highlights the trend of incorporating responsibly sourced botanicals to unclog pores and rejuvenate the skin. ### Where This Applies - **Skincare:** The skincare industry can explore opportunities in developing more oil-based formulations for addressing various skin concerns like oily and acne-prone skin. - **Beauty:** In the beauty industry, there is potential for integrating double cleanse techniques endorsed by skincare professionals to enhance product efficacy and consumer experience. - **Cosmetics:** Cosmetics companies may find disruptive innovation opportunities in creating products that combine the benefits of gentle oil ingredients and responsibly sourced botanicals for skincare nourishment. ## Related on Trend Hunter - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Makeup-Dissolving Oil Cleansers](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md)