# Conscientious Wooden Furniture 'Ventura' Expressly Creates Environmentally Aware Furniture By Gurveer Brah | Published 2015-09-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/Environmentally-aware-furniture References: [design-milk](http://design-milk.com/handcrafted-sustainable-wood-furniture-ventura/) & [ventura-shop](http://www.ventura-shop.com/products) Ventura is a company that creates environmentally aware furniture to emphasize that when consumers are purchasing new pieces for their homes, they should keep the environment in mind. Ventura is a Spanish-based furniture brand that doesn't compromise its artistic integrity and makes furniture that uses [eco-friendly materials](https://www.trendhunter.com/trends/jenny-nordberg-1). Venture created handcrafted traditional pieces like shelving units, drawers, stools, among others, but with a modern twist. The company operates under the motto "wood comes from trees" as a constant reminder that they are a brand that wants to leave a small environmental footprint on the world. The motto serves as a reminder not only for them, but also the customers they serve, to be responsible for their environment -- Ventura does this best by creating environmentally aware furniture that uses [wood from forests](https://www.trendhunter.com/trends/silva-collection) that have sustainable management certifications. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 98% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Environmentally Aware Furniture:** Opportunity for companies to create furniture that emphasizes environmental consciousness and uses eco-friendly materials. - **Handcrafted Traditional Pieces with a Modern Twist:** Opportunity to combine traditional craftsmanship with modern design to create unique and innovative furniture. - **Sustainable Wood Sourcing:** Opportunity to prioritize furniture made from wood sourced from forests with sustainable management certifications. ### Who This Affects Most - **Furniture Manufacturing:** Opportunity for furniture manufacturers to incorporate environmentally aware practices and materials in their production. - **Sustainable Design:** Opportunity to create furniture designs that showcase the beauty of traditional craftsmanship while considering environmental sustainability. - **Eco-conscious Home Decor:** Opportunity for home decor companies to offer eco-friendly furniture options that align with consumers' environmental values. ## Related on Trend Hunter - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Eco-Friendly Intricate Furniture Series](https://www.trendhunter.com/trends/rosana-sousa.md) - [Culturally Significant Wooden Furniture](https://www.trendhunter.com/trends/woodcarving-heritage.md) - [Sustainably Minded Seating Solutions](https://www.trendhunter.com/trends/conscious-chair.md) - [Conscious Experimental Furniture Designs](https://www.trendhunter.com/trends/experimental-furniture-design.md) - [Italian Coastline-Themed Furniture](https://www.trendhunter.com/trends/avant-and-varenna.md)