# Runway Accessory Recycling Bizarre Multi-Purpose Baubles at Emporio Armani Fall 2009 RTW By Christina Butty | Published 2009-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Emporio-Armani-Fall-2009-RTW References: [style](http://www.style.com/fashionshows/review/F2009RTW-EARMANI) & [emporioarmani](http://www.emporioarmani.com/index.asp?tskay=3FD17CD7) As the Emporio Armani Fall 2009 RTW collection hit the runway, fashionistas couldn't help but notice the mystery accessory that kept popping up in the collection. Sometimes used as a [pocket charm](https://www.trendhunter.com/trends/lucky-trucking) and other times as a brooch, this pretty piece showed up over and over throughout the Armani Fall 2009 RTW collection. I'm not sure what it is, but I want it! **Implications** - The [eco movement](https://www.trendhunter.com/trends/the-art-of-adornment) has transcended all demographics and socio-economic categories. What I find interesting about the Emporio Armani Fall 2009 RTW collection is that [high fashion](https://www.trendhunter.com/trends/endless-runway) is adopting this sensibility. See the gallery above to check it out. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 53% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Runway Accessory Recycling:** Emporio Armani Fall 2009 RTW collection showcased multi-purpose baubles that could be used as pocket charms and brooches, highlighting the trend of runway accessory recycling. - **Eco-fashion in High-end Market:** The use of multi-purpose accessories in the Emporio Armani Fall 2009 RTW collection highlights a growing market for eco-friendly fashion in the high-end fashion industry. - **Innovative Fashion Accessories:** The multi-purpose and versatile nature of the accessories showcased in the Emporio Armani Fall 2009 RTW collection present opportunities for disruptive innovation in the fashion accessories industry. ### Industries Being Reshaped - **Fashion:** Emporio Armani's Fall 2009 RTW collection highlights the trend of runway accessory recycling, indicating an opportunity for innovation in the fashion industry as it increasingly adopts eco-friendly practices. - **Accessories:** The multi-purpose and versatile nature of the accessories in the Emporio Armani Fall 2009 RTW collection suggests an opportunity for innovation in the accessories industry as designers seek to create pieces that are both functional and fashionable. - **Sustainability:** The adoption of eco-friendly practices and materials in the Emporio Armani Fall 2009 RTW collection highlights the growing focus on sustainable fashion in the industry and presents opportunities for innovation in sustainable design and production. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Modular Eco-Friendly Jewelry](https://www.trendhunter.com/trends/chroma-twist.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Eco-Friendly Fashion Luggage Collections](https://www.trendhunter.com/trends/gucci-off-the-grid-collection.md)