# Incentivized Fitness Apps The Earthmiles App Rewards Users With Redeemable Miles By Rahul Kalvapalle | Published 2016-06-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/Earthmiles-fitness-app References: [forbes](http://www.forbes.com/sites/freddiedawson/2016/06/27/earthmiles-a-new-app-that-rewards-you-for-keeping-fit/) & [itunes.apple](https://itunes.apple.com/gb/app/earthmiles/id926440987?mt=8) While the concept of [incentivized fitness apps](https://www.trendhunter.com/trends/gains-app) isn't entirely new, what makes Earthmiles stand out is the fact that it rewards users with miles that they can redeem for discounts with a wide variety of retailers. Users earn 'earthmiles' based on their activity. For example, a kilometer of cycling earns them three earthmiles, while a kilometer of running lands them five earthmiles. Future versions of the app will also reward users for yoga sessions. This app also has a [social aspect](https://www.trendhunter.com/trends/online-10k-challenge) in that users can put together communities in which they can compare their statistics. This particular fitness app is targeted squarely in the direction of people that aren't ultra-serious athletes but are regular folks who are looking to turn a corner in terms of their health. The app's easy functionality and motivational qualities make it an effective tool for people looking to adopt [healthier lifestyle practices](https://www.trendhunter.com/trends/zero-missed-workouts). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Incentivized Fitness Apps:** Earthmiles app rewards users with redeemable miles. - **Activity-based Rewards:** Users earn 'earthmiles' based on their fitness activities. - **Social Fitness Communities:** Users can create communities and compare statistics. ### Where This Applies - **Mobile App Development:** Developers can create fitness apps with incentivized rewards to attract and motivate users. - **Retail:** Retailers can partner with fitness apps to offer discounts and rewards to users. - **Health and Wellness:** Companies in the health and wellness industry can tap into the market of regular people seeking to improve their health with motivational fitness apps. ## Related on Trend Hunter - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md) - [Gamified Fitness Motivation](https://www.trendhunter.com/trends/calpets.md) - [Gamified Step Trackers](https://www.trendhunter.com/trends/cangogo.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Gamified Fitness Platforms](https://www.trendhunter.com/trends/urace.md) - [Elevated Health Rewards Apps](https://www.trendhunter.com/trends/massmutual-1.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [Productivity-Focused Exercise Apps](https://www.trendhunter.com/trends/steppin.md)