# Experiential Pop-Up Stores This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners By Rahul Kalvapalle | Published 2015-06-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/Dyson-popup-store References: [retaildesignworld](http://www.retaildesignworld.com/552684d297192-design-showcase-concrete-water-brooklyn/article/555601dda02c8-experiential-pop-up-for-dyson-at-bluewater) & [retaildesignworld](http://www.retaildesignworld.com/552684d297192-design-showcase-concrete-water-brooklyn/article/555601dda02c8-experiential-pop-up-for-dyson-at-bluewater) This pop-up store was set up to showcase the [Dyson](https://www.trendhunter.com/trends/dyson-demo-vr) V6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it. Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. “The space is based around our drive to get people to [test, try and explore](https://www.trendhunter.com/trends/superdrug-beauty-playground) our technology," she said. "Seeing is believing.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Pop-up Stores Boost Retail Sales:** Brick and mortar stores can leverage pop-up shops to creatively engage customers and provide a hands-on experience with their products. - **Interactive Retail Spaces:** Businesses can create interactive retail spaces, like this Dyson pop-up store, to allow customers to experiment with their products in a realistic environment before purchasing. - **Tech-integrated Showrooms:** Companies can integrate technology into their showrooms to provide consumers with an immersive and memorable shopping experience. ### Industries Being Reshaped - **Retail Industry:** Retailers can use experiential pop-up stores to showcase their products and increase sales. - **Technology Industry:** Technology brands can set up pop-up stores to showcase their products and demonstrate their innovative features. - **Interior Design Industry:** Companies in this industry can collaborate with retailers to create realistic mock environments for pop-up stores that will allow customers to experience their products within home settings. ## Related on Trend Hunter - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Headphone-Specific Airport Pop-Ups](https://www.trendhunter.com/trends/dyson-intransit-experience.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Sensory Product Pop-Ups](https://www.trendhunter.com/trends/the-pain-payback.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md)