# AI-First Digital Upgrades Crocs Partners With Infosys On Its 10-Year Digital Overhaul By Adam Harrie | Written with AI assistance | Published 2026-08-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/Digital-Overhaul References: [retaildive](https://www.retaildive.com/news/crocs-digital-upgrade-AI/827438/) & [careers.crocs](https://careers.crocs.com/)  Crocs, Inc. partnered with Infosys to modernize through a digital overhaul, featuring an [AI-first approach](https://www.trendhunter.com/trends/application-of-artificial-intelligence) designed to improve operational efficiency and support future growth. The initiative will use Infosys’ delivery frameworks and advanced automation capabilities as Crocs works to optimize operations, reduce costs and strengthen its digital resilience. The modernization effort focuses on Crocs’ business and IT infrastructure while complementing the company’s consumer-facing technology experiments. These have included the Crocs Jibbitz Experience, a virtual hub where shoppers could explore five charm-based areas, customize a pair of Crocs with Jibbitz charms and purchase a physical version of the personalized product. For Crocs, the partnership supports a broader effort to modernize underlying technology while continuing to experiment with [digital customer experiences](https://www.trendhunter.com/trends/AI-Powered-Shopping-Ecosystems). The initiative also reflects growing [retail investment in AI and automation](https://www.trendhunter.com/trends/New-Integration-Offerings) to improve scalability, efficiency and operational flexibility. Image Credit: Crocs ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 45% | Activity: 39% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **AI-first Infrastructure:** Enterprise modernization centered on AI creates opportunities for predictive operations, automated decisioning and more resilient digital backbones. - **Automated Retail Operations:** Retailers using advanced automation can unlock cost efficiencies, faster workflows and scalable systems that adapt to shifting consumer demand. - **Virtual Product Personalization:** Immersive customization experiences blend digital exploration with physical commerce, opening new value in personalized product journeys. ### Where This Applies - **Retail Technology:** AI-enabled platforms and automation tools are reshaping how retailers manage infrastructure, customer engagement and long-term scalability. - **Footwear:** Digital customization and operational modernization give footwear brands new ways to differentiate products while improving fulfillment and efficiency. - **IT Consulting:** Large-scale transformation partnerships position technology service providers to deliver automation frameworks, cloud modernization and AI-driven enterprise resilience. ## Related on Trend Hunter - [AI-Driven Tennis Tournament Experiences](https://www.trendhunter.com/trends/tennis-australia.md) - [AI-Powered Retail Platforms](https://www.trendhunter.com/trends/target-introduced.md) - [Retail Tech Revamps](https://www.trendhunter.com/trends/retail-technology-upgrades.md) - [AI Brand Transitions](https://www.trendhunter.com/trends/compute-infrastructure.md) - [Lifelong Reskilling Cultures](https://www.trendhunter.com/trends/continuous-aiera-upskilling.md) - [AI-Driven Private Label Strategies](https://www.trendhunter.com/trends/First-Insight-AI.md) - [Nationwide AI Ecosystems](https://www.trendhunter.com/trends/india-ai-infrastructure.md) - [AI Consulting Partnerships](https://www.trendhunter.com/trends/ibm-consulting.md) - [AI-Driven Supply Chain Features](https://www.trendhunter.com/trends/acumatica.md)