# Bespattered Denim Fashions The Rialto Jean Project Upcycles Jeans With Paint for Charity By M | Published 2014-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Denim-Fashions References: [honestlywtf](http://honestlywtf.com/cool-hunting/rialto-jean-project/) & [rialtojeanproject](http://rialtojeanproject.com/collections) The Rialto Jean Project is a concept founded by Erin Feniger that [upcycles unwanted jeans](https://www.trendhunter.com/trends/mango-jeans) into beautiful new splattered denim fashions. Each piece in the collection is individual since Feniger dyes them in her own garage in California. The best part is that a portion of the proceeds from each sale of these upcycled denim pieces are given to charity. Feniger uses [popular denim jeans, blouses and jackets](https://www.trendhunter.com/trends/cobranded-jeans) from well-known brands like Wranglers and [Levi's](https://www.trendhunter.com/trends/repossessed-climb-jeans) and upcycles them into colorful fashion pieces by adding a little bit of paint. The denim is covered in sporadic splatters of colored paint that add a unique and original hipster aesthetic to these carefully worn vintage jeans. The funds from each article sold is donated to the Children's Hospital in Los Angeles towards a good cause. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Upcycled Denim Fashion:** Disruptive innovation opportunity: Explore creative ways to upcycle unwanted denim clothing by adding unique paint splatters for a personalized aesthetic. - **Charitable Fashion:** Disruptive innovation opportunity: Develop business models that incorporate giving a portion of proceeds from sales to charity, creating a positive social impact. - **Personalized Vintage Style:** Disruptive innovation opportunity: Offer customized and one-of-a-kind fashion pieces by adding sporadic splatters of colored paint on vintage denim, appealing to the hipster consumer segment. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Collaborate with upcycled denim brands and offer these unique fashion pieces in physical stores or online platforms, combining sustainability and style. - **Charitable Organizations:** Disruptive innovation opportunity: Partner with upcycled denim brands to create win-win scenarios where a portion of proceeds goes towards charitable causes, enhancing brand reputation and social impact. - **Art and Craft Supplies:** Disruptive innovation opportunity: Provide paint and art supply manufacturers with the opportunity to create specialty products tailored for upcycled denim artists, capitalizing on the growing demand for DIY fashion projects. ## Related on Trend Hunter - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Upcycled Women's Fishing Wear](https://www.trendhunter.com/trends/take-me-fishing.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md) - [Upcycled Denim Waste Furniture](https://www.trendhunter.com/trends/fluff-stack-furniture.md)