# Couture Canine Coats Fur Coats For the Wealthiest Pups for Winter Comfort By maryam abdus-salaam | Published 2009-07-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/Couture-Canine-Fur-Coats References: [hartmanandrose](http://www.hartmanandrose.com/) The wealthiest one percent of pooches may now be donning [haute couture doggie coats](https://www.trendhunter.com/trends/the-dog-face). They are not just any coats, as they are *fur* coats to be exact. These fur coats can run upwards of $150,000, as does one in particular: the Sable coat. The website states “These coats are so spectacular they will take your breath away. Your husband may need oxygen when the prices take his breath away.” Forget a husband losing his breathe at the prices, I almost lost my breathe! The last time I checked, dogs already had their own fur. Apparently their fur may not be enough for these [pampered pooches](https://www.trendhunter.com/trends/goyard-pet-luxe) and their elite owners. A mere [sable, chinchilla, or Persian lamb](https://www.trendhunter.com/trends/ducies-fw25-collection) will have to suffice. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Pet Accessories:** Disruptive innovation opportunity: Create affordable, yet high-end pet accessories for the growing pet industry. - **Pet Fashion:** Disruptive innovation opportunity: Develop new lines of pet clothing for all types and sizes of pets to meet the needs and demands of the fashion-conscious pet owners. - **Pet Pampering Services:** Disruptive innovation opportunity: Offer unique pet pampering services like massage, grooming, and customized nutrition to cater to the growing needs and wants of pet owners. ### Who This Affects Most - **Pet Products:** Disruptive innovation opportunity: Develop better quality pet products that are affordable and accessible to more pet owners, such as luxurious beds, fancy collars, and gourmet treats. - **Fashion:** Disruptive innovation opportunity: Incorporate pet fashion lines into existing fashion brands or dedicate an entire fashion brand to pet clothing to appeal to the fashion-conscious pet owners. - **Personal Care Services:** Disruptive innovation opportunity: Introduce pet grooming and wellness services as part of personal care services offered in spas, beauty salons, and hotels to tap into the pampering pet industry. ## Related on Trend Hunter - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Classic Tailored Wool Coats](https://www.trendhunter.com/trends/gant-wool-blend-tailored-coat.md)