# Cartooned Color Campaigns Comex Paint Creatively Proves They Can Match Any Hue By Rachel | Published 2009-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Comex-paint References: [whitezine](http://www.whitezine.com/en/graphic/we-match-any-colors.html) & [thecomexgroup](http://www.thecomexgroup.com) Design firm RT&A teamed with R. Trevino for an [ad campaign for Comex](https://www.trendhunter.com/trends/lick-the-one-campaign). The ads are incredibly simple but at the same time quirky and effective. The Comex advertisements feature [iconic cartoon characters](https://www.trendhunter.com/trends/superflat-animation) blending in with the background, because Comex was able to match the paint colors just that well. With Homer Simpson, Garfield and a Smurf, the designs are great because you know who they are without seeing more than their eyes and hair. **Implications** - New businesses can attract consumers with the use of familiar imagery and public figures in advertising and branding. The use of a popular franchise's images will appeal to buyers outside of the company's traditional market, and allow the business to connect with a younger audience. Further, companies will appear up to speed with pop culture. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Pop Culture Advertising:** Businesses can attract consumers by using familiar imagery and popular public figures in advertising and branding, appealing to a wider market and connecting with a younger audience. - **Simplified Iconic Designs:** The use of simple and recognizable cartoon characters in advertisements can be an effective way to communicate a brand's message and capture attention. - **Color Matching Technology:** Advancements in color matching technology enable businesses to accurately match paint colors and demonstrate their capabilities in advertising campaigns. ### Industries Being Reshaped - **Advertising and Marketing:** The use of pop culture references and iconic designs in advertising can create disruptive innovation opportunities by attracting new customers and refreshing brand image. - **Consumer Goods:** Companies in the consumer goods industry can leverage simplified iconic designs to appeal to a younger demographic and differentiate their products in the market. - **Paint and Coatings:** Advances in color matching technology present disruptive innovation opportunities for the paint and coatings industry by allowing companies to showcase their precision and match any hue. ## Related on Trend Hunter - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Encouraging Cartoon Campaigns](https://www.trendhunter.com/trends/redraw-your-world.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Cartoon-Celebrating Snack Branding](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md)