# Sticky Advertising Velcro Ads Used to Promote the Coca-Cola Grip Bottle By Tawanda Johnson | Published 2009-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Coca-Cola-Grip-Bottle References: [coca-colaconversations](http://www.coca-colaconversations.com/my_weblog/2008/03/get-a-grip-1.html) [Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard) has implemented a cool new element to its [interactive marketing strategy](https://www.trendhunter.com/trends/outdoor-advertising-campaign). In an effort to promote the new Coca-Cola grip bottle, they are using velcro poster advertisements. The idea is to increase awareness of the new bottle that allows a better grip for holding. The poster ads for the Coca-Cola grip bottle were printed on [Velcro](https://www.trendhunter.com/trends/color-coded-packaging) and placed in Paris bus shelters to increase interaction. As people leaned or brushed against the poster, their immediate attachment forced them to observe the ad. How genius is that?! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Marketing:** The use of velcro poster advertisements for the Coca-Cola grip bottle shows the potential for interactive marketing strategies. - **Tactile Advertising:** Using velcro ads as a way to increase awareness of the Coca-Cola grip bottle demonstrates the possibilities of tactile advertising. - **Innovative Outdoor Advertising:** Using velcro poster ads in bus shelters showcases the potential for innovative outdoor advertising campaigns. ### Where This Applies - **Beverage:** The Coca-Cola grip bottle's velcro advertising campaign presents a disruptive innovation opportunity in the beverage industry. - **Marketing and Advertising:** The use of velcro ads for the Coca-Cola grip bottle highlights a disruptive innovation opportunity within the marketing and advertising industry. - **Outdoor Advertising:** The implementation of velcro poster ads in bus shelters suggests a disruptive innovation opportunity within the outdoor advertising industry. ## Related on Trend Hunter - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)