# Old Spice Spoofs Cisco Tries to Capitalize on Isaiah Mustafa's Mantastic Viral Ads By Josh Milenthal | Published 2010-07-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/Cisco-spoof References: [youtube](http://www.youtube.com/watch?v=aK5gwiZKnRM&feature=channel) & [mashable](http://mashable.com/2010/07/28/cisco-old-spice/) [Old Spice's](https://www.trendhunter.com/trends/swaggy-spice) recent [YouTube](https://www.trendhunter.com/trends/youtube-shorts-campaign) campaign has spawned a new attitude towards viral video campaigns. Recently a Cisco spoof appeared on YouTube, with a video by Doug Webster from Cisco's Service Provider Marketing Team introducing their very own, and completely different (in a bad way) Isaiah Mustafa-esque character. Ted from Accounting is his name, and he is the focal point of the Cisco spoof, with a very droll tone and not-at-all charming appearance or personality. Cisco had the right idea by replicating Old Spice's successful campaign, but as Ted can surely calculate, they fell well short. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 11% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Viral Video Campaigns:** The success of Old Spice's viral video campaign has sparked a trend of companies attempting to replicate its impact. - **Spoof Videos:** The emergence of spoof videos as a popular form of online content has opened up opportunities for brands to create humorous and engaging parodies. - **Brand Personality Marketing:** The rise of Isaiah Mustafa as the face of Old Spice has led to a trend of companies seeking charismatic and relatable personalities to represent their brand. ### Sectors Adopting This - **Advertising and Marketing:** In the ever-evolving landscape of advertising and marketing, companies can seize disruptive innovation opportunities by harnessing the power of viral video campaigns and spoof videos to create memorable brand experiences. - **Entertainment:** The popularity of spoof videos as a form of entertainment presents disruptive innovation opportunities for the entertainment industry to collaborate with brands and create engaging content that resonates with audiences. - **Technology:** The use of brand personality marketing in technology companies can disrupt traditional marketing strategies by humanizing brands and establishing emotional connections with consumers, as seen in the Old Spice campaign. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md)