# Wood-Cut Calligraphy Art Matthew Hoffman's Customized Wood Canvases Boast Popular Sayings By Jana Pijak | Published 2014-10-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/Calligraphy-Art References: [design-milk](http://design-milk.com/wood-say-custom-hand-cut-framed-art/) & [heyitsmatthew](http://heyitsmatthew.com/) Matthew Hoffman's [wood-cut calligraphy art](https://www.trendhunter.com/trends/wooden-sculptures-1) boasts textual graphics that are inspired by popular words and phrases. His [sculptural masterpieces](https://www.trendhunter.com/trends/out-of-the-blue-exhibition) often feature a white backdrop that allow bright hues to stand out against them. The framed art prints display phrases like “Ok, I’m in” and “Hey U” among other popular sayings. Entitled ‘What Wood You Say’, this art series redefines classic calligraphy art and makes it more contemporary in its aesthetic. The spectacular art pieces are not only visually striking but can be customized to feature a written message of one’s choice. The pieces also double as a stunning gift idea and are set to appeal to art lovers with an appreciation for [unique text and typography graphics](https://www.trendhunter.com/trends/wordart). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Customized Wood Canvases:** Disruptive innovation opportunity: Explore the market potential for personalized wood canvases that feature customized written messages. - **Textual Graphics:** Disruptive innovation opportunity: Develop new techniques and technologies for creating visually striking calligraphy art using textual graphics. - **Contemporary Calligraphy Art:** Disruptive innovation opportunity: Combine traditional calligraphy techniques with modern aesthetics to create a new genre of contemporary calligraphy art. ### Sectors Adopting This - **Art Prints:** Disruptive innovation opportunity: Integrate customized wood canvases into the art prints industry to offer unique and personalized options to customers. - **Gifts and Souvenirs:** Disruptive innovation opportunity: Target the gift market by positioning the customized wood canvases as stunning and customizable gift ideas. - **Typography Design:** Disruptive innovation opportunity: Collaborate with typography designers to explore innovative ways of incorporating textual graphics into various design industries. ## Related on Trend Hunter - [Wooden Identity Art Forms](https://www.trendhunter.com/trends/hughmanity.md) - [Wooden Light-Hearted Sculptures](https://www.trendhunter.com/trends/dream-sculpture.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Geometric Wooden Art Sculptures](https://www.trendhunter.com/trends/aleph-geddis.md) - [Voice-Activated Wall Art](https://www.trendhunter.com/trends/fraimic.md) - [Artful Custom Mirror Collections](https://www.trendhunter.com/trends/portraits-collection.md) - [Graphic Patterned Artful Homeware](https://www.trendhunter.com/trends/cut-paste.md) - [Artful Wooden Furniture Series](https://www.trendhunter.com/trends/knowledge-of-all-dark-things.md) - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md)