# Artistic Accelerator Programs the #BriskMode Accelerator celebrated Hispanic Heritage Month By Katherine Pendrill | Published 2017-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/Briskmode References: [prnewswire](http://www.prnewswire.com/news-releases/brisk-iced-tea-launches-briskmode-accelerator-program-in-celebration-of-hispanic-heritage-month-300328833.html) & [entertainmentrocks](http://www.entertainmentrocks.com/2016/09/brisk-iced-tea-announce-briskmode-accelerator-program/) This past September, the ice tea brand Brisk launched the '#BriskMode Accelerator Program' in honor of Hispanic Heritage Month. With a specific emphasis on the work of [Hispanic artists and entrepreneurs](https://www.trendhunter.com/trends/house-of-heritage), the program provided a unique opportunity for young people to express their heritage though their creative medium of choice. The #BriskMode Accelerator Program ran from September to early October, 2016, during which time an online platform was open for submissions. Those interested were invited to submit [art, music or fashion projects](https://www.trendhunter.com/trends/adidas-x-snipes) that creatively expressed their heritage and culture. Up for grabs was a trip to Long Beach, California, for the first-ever ComplexCon -- a festival celebrating music, style, sneakers and art. The program was designed to help the brand connect with young, Hispanic consumers by giving them a way to celebrate their culture through creative self-expression As Brisk's Marketing Manager Mandy Mazzeo explained back in September, "We hope that this program will help aspiring cultural artists reach new audiences and hone their craft." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Artistic Accelerator Programs:** The #BriskMode Accelerator Program provided a unique opportunity for young people to express their heritage though their creative medium of choice. - **Hispanic Heritage Month:** The program celebrated Hispanic culture by encouraging young artists and entrepreneurs to creatively express their heritage. - **Creative Self-expression:** The program aimed to connect with young, Hispanic consumers by giving them a platform to celebrate their culture through art, music, and fashion. ### Who This Affects Most - **Beverage Industry:** Brands in the beverage industry can create accelerator programs that encourage consumers to express their culture and heritage while also increasing brand loyalty. - **Art and Fashion Industry:** The art and fashion industries can collaborate with brands to create programs that promote cultural diversity and provide opportunities for emerging artists and entrepreneurs. - **Event and Festival Industry:** Event and festival organizers can create platforms that showcase diverse cultures and provide a space for artists and entrepreneurs to reach new audiences. ## Related on Trend Hunter - [Entrepreneurial Support Foundations](https://www.trendhunter.com/trends/ambition-accelerator.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Blueberry Acceleration Programs](https://www.trendhunter.com/trends/ushbc.md) - [Hispanic Entrepreneur Grants](https://www.trendhunter.com/trends/tequila-don-julio-fund-grant.md) - [Community Sweepstake Initiatives](https://www.trendhunter.com/trends/verizon.md) - [Inspiring Heritage Campaigns](https://www.trendhunter.com/trends/be-the-next-story-told.md) - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups.md) - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md)